In a groundbreaking achievement, Ebullient Gaming India (EGI) has been crowned Martech Agency of the Year and awarded Best Use of AI at the prestigious e4M MarTech India Awards 2024. This double victory cements EGI’s reputation as a game-changer in marketing technology, redefining brand engagement through AI-powered innovation.
EGI’s distinction in the Best Use of AI category reflects its pioneering work in integrating AI into marketing strategies. One of the standout initiatives was the Windows Copilot Campaign, executed in partnership with Microsoft, which revolutionized AI awareness among university students in India. The campaign achieved staggering results:
- 600% increase in awareness of Copilot in Windows 11
- 740% growth in AI skill levels among participants
- Engaged over 75,000 students through interactive workshops and challenges and 650,000 online.
Additionally, EGI’s Your Mood, Your Pizza campaign for Pizza Hut, which used AI to offer personalized pizza recommendations based on consumer moods, showcased the company’s ability to blend technology with creativity, driving both engagement and sales.
Under the visionary leadership of Anirudh Nagpal, Co-Founder and Director, Ebullient Gaming India has set new industry standards by merging artificial intelligence, immersive storytelling, and data-driven strategies to deliver high-impact campaigns. These accolades reinforce EGI’s position at the forefront of marketing transformation, empowering brands across gaming, AI, and consumer engagement sectors.
Being recognized as Martech Agency of the Year highlights EGI’s ability to craft cutting-edge campaigns that seamlessly integrate AI, creativity, and consumer insights. The agency has spearheaded some of the most successful brand campaigns, including its collaborations with AMD, Microsoft, Samsung, Pizza Hut, Monster Energy among others in recent times, driving exponential growth and audience engagement.
Reflecting on the achievement, Anirudh Nagpal, Co-Founder and Director stated, These awards reflect the passion and innovation of our team at Ebullient Gaming India (EGI). We are committed to redefining AI-driven marketing and consumer engagement. A big thank you to our clients, partners, and the EGI family for their trust and dedication—this achievement is ours together. These awards are a testament to the relentless innovation and passion of our team at EGI. We are committed to pushing the boundaries of AI-driven marketing and delivering transformative brand experiences.
With these landmark recognitions, Ebullient Gaming India (EGI) is set to push the envelope even further, exploring new frontiers in AI, gaming, and brand engagement. As businesses increasingly turn to AI-driven solutions, EGI remains committed to pioneering next-gen marketing strategies that drive tangible business results.
Disclaimer: The information provided in this article is for informational purposes only and is based on publicly available details and official communications from Ebullient Gaming India. Any claims, figures, or statements are attributed to the respective sources and stakeholders.
