5,000 Jars and Counting – Hing Aam Achar is a Household Favourite

What began as a humble, homemade recipe passed down through generations has now become one of India’s most beloved pickles. Nani Ka Pitara, a brand born out of nostalgia and a deep-rooted love for traditional Indian flavours, has officially sold over 5,000 jars of its bestselling Hing Aam Achar and the count is still rising.

At the heart of this milestone is a recipe that’s anything but ordinary. The Hing Aam Achar from Nani Ka Pitara is a masterful blend of handpicked raw mangoes, premium-quality hing (asafoetida), and cold-pressed mustard oil – slow-cooked with love and without a single shortcut. No preservatives, no artificial colours – just the real taste of home.

“This isn’t just achar, it’s emotion,” says Mehak, the founder and heartbeat of the brand. “Every jar carries the flavour of my Nani’s kitchen, the aroma of summer afternoons on the terrace, and the joy of sneaking a tangy bite before lunch.”

What sets the Hing Aam Achar apart is its unmistakable punch of hing – a spice often underestimated, but when used right, becomes the soul of the dish. The Hing sings through every spoonful, cutting through the tartness of mango and the depth of mustard oil to create a taste that’s bold, layered, and undeniably addictive.

The Journey to 5,000 Jars

It all began during the pandemic, when Mehak turned to her roots while working from home. What started as small-batch gifting for friends and family soon caught on through word of mouth and social media. The orders started pouring in. Soon, Nani Ka Pitara became a name known for delicious homemade pickles and real, traditional achar.

From home kitchens in Mumbai to online deliveries across India, the Hing Aam Achar became the brand’s hero product. Customers describe it as “a punch of nostalgia”, “just like my dadi used to make”, and “my go-to comfort with every meal.”

A Taste That Resonates

Unlike generic store-bought pickles, Nani Ka Pitara’s Hing Aam Achar taps into something deeper – memory. The brand’s commitment to authenticity and clean ingredients has earned it a loyal fan base across all age groups. It’s now a staple in family lunches, hostel mess tables, and even gourmet platters.

What’s Next for Nani Ka Pitara?

With 5,000 jars behind them and growing demand every day, Nani Ka Pitara is now gearing up to expand its distribution, launch seasonal batches, and introduce new variants based on heirloom recipes. But no matter how big they grow, one thing remains unchanged – the soul of the brand will always be rooted in Nani ke haathon ka swaad.

Try the Bestseller

If you haven’t had a spoonful yet, this is your sign. Grab your jar of Hing Aam Achar – the one that sold 5,000 and counting – only at nanikapitara.in