Actress and Entrepreneur Ishita Gupta Announces New Artistic Identity: ISDEIVSA

In a bold move to distinguish herself in the entertainment industry, actress and entrepreneur Ishita Reha Gupta has unveiled her new artistic persona: ISDEIVSA. The name change reflects Gupta’s desire to stand out in a crowded field while paying tribute to her family roots and personal journey.

Faced with the challenge of name commonality in the public domain, Gupta sought a distinctive identity that could encapsulate her individuality and heritage. The result is ISDEIVSA—a name that carries deep familial significance. Each component of the moniker is a heartfelt tribute: “IS” for her brother Ishan, “DE” for her father Dev, “IV” for her brother Ivan, and “SA” for her mother Sampa.

“I wanted a name that truly reflects who I am and where I come from,” said Gupta, a graduate of Symbiosis Centre for Media and Communication (SCMC) and the London Academy of Music and Dramatic Art (LAMDA). “Through ISDEIVSA, I celebrate my family while embracing my individuality. It symbolises my roots and allows me to stand out in a crowded field.”
The adoption of ISDEIVSA marks a significant new chapter in Gupta’s creative path, highlighting her continued commitment to authenticity and personal storytelling. More than a practical solution to a professional obstacle, the name embodies the love, support, and inspiration she draws from her family.

Beyond her work in film and performance, the “It Happened That Night” actress is also expanding her entrepreneurial footprint. Following the success of two pop-up events in London, she is preparing to launch a direct-to-consumer platform for her clothing label, ISIVIS London. The brand reflects her refined fashion sensibility and deep interest in forging personal connections with her audience.

“I truly believe that this new name will foster a deeper connection with my audience,” she shared. “It’s a name that tells a story—a narrative woven from the threads of family, love, and creativity.”
With ISDEIVSA as her chosen artistic identity, Gupta is poised to make a lasting impact in both the creative and entrepreneurial arenas. As she embarks on this new journey, she hopes to inspire others to embrace their own unique narratives and celebrate the power of individuality.

Fans and followers can expect to see Gupta’s evolution unfold under the ISDEIVSA banner, as she continues to redefine herself while honoring the legacy of those who have shaped her life.