Alliance Laundry Systems – Redefining Commercial Laundry on a Global Scale

With a legacy of over 114 years in the commercial laundry industry, Alliance Laundry Systems, LLC has emerged as a true pioneer in delivering innovative, high-performance laundry solutions across the globe. Headquartered in Ripon, Wisconsin, USA, the company has established itself as the largest player in the commercial laundry market, with a presence that spans continents and a reputation that stands as a benchmark in the industry.

Operating five state-of-the-art manufacturing facilities—including two in the United States and one each in the Czech Republic, Thailand, and China—Alliance is 2.5 times larger than its nearest competitor. This unparalleled scale allows the company to maintain consistent quality, efficiency, and technological advancement, setting it apart in a highly competitive sector.

In India, Nepal, and Bhutan, the company is led by Mr. Anand Dubey, Country Manager, whose visionary leadership has played a crucial role in reshaping the laundry sector in the subcontinent. When Mr. Dubey joined Alliance Laundry Systems in 2014, India’s laundry industry was predominantly unorganized, marked by manual operations, traditional ironing services, and minimal transparency. Today, the landscape is rapidly evolving, thanks to the premium product offerings and innovative service models introduced by Alliance under his guidance.

Alliance Laundry Systems caters to a broad spectrum of industries, including hospitality, healthcare, laundromats, professional care facilities, industrial operations, institutions, and restaurants. Through its family of globally recognized brands—Speed Queen, Primus, Unimac, IPSO, and Huebsch—the company has become a trusted partner for businesses that demand operational excellence and long-term reliability.

One of the cornerstones of Alliance’s continued success is its commitment to innovation and sustainability. Over the past five years, the company has invested more than USD 300 million in research and development through its ALS TechLabs initiative. This ambitious investment has enabled groundbreaking advancements in areas like robotics, automation, machine learning, user safety, and biochemical cleaning technologies. These innovations are not only enhancing operational efficiency but are also significantly contributing to eco-conscious practices by reducing water consumption, minimizing detergent waste, and optimizing energy use.

A key example of this commitment is SoftWash, a revolutionary wet-cleaning technology introduced by Alliance. Unlike traditional dry-cleaning methods that rely on harmful chemicals, SoftWash uses only water and biodegradable detergents. It provides a gentle yet effective cleaning solution, making it ideal for luxury and delicate fabrics. This technology addresses a growing consumer demand for sustainable and chemical-free cleaning while maintaining the highest standards of garment care.

Alliance’s dedication to quality and customer satisfaction has not gone unnoticed. The company has been honored with multiple prestigious awards, including the Stevie Award for Customer Service Excellence, which it won for three consecutive years (2015–2017). Additionally, the company’s flagship brand Speed Queen received the Women’s Choice Award from 2014 to 2018, earning the title of America’s Most Recommended Luxury Washer and Dryer Brand.

Today, with an installed base of over 4 million commercial laundry units globally, Alliance Laundry Systems stands as a true symbol of industry leadership. Its efforts are not just about selling machines; they are about redefining the future of laundry—making it smarter, greener, and more responsive to the needs of modern businesses and consumers alike.

As the industry continues to evolve, Alliance Laundry Systems remains steadfast in its mission: to deliver superior laundry solutions that empower its partners and positively impact communities across the world. With innovation at its core and sustainability as its guiding principle, Alliance is well-positioned to lead the next generation of commercial laundry excellence.