Amway India’s Power of 5 Goes to School: Empowering Young Minds with Nutrition Literacy

New Delhi, 2nd September 2025: India’s nutrition challenge goes beyond food access; it’s about awareness and education around healthy eating and healthy habits.

Reaffirming its vision of helping people live better lives, Amway India, a leading company supporting health and wellbeing needs, in collaboration with Nourishing Schools Foundation, announces the launch of the School Nutrition Education Program under its flagship ‘Power of 5 (Po5)’ project in the Capital today. The program partners with 12 Government and NGO-run schools across Delhi and Chennai. The initiative is expected to benefit more than 12,000 people, including 3,000 school-going children, in its first year. The launch event coincided with National Nutrition Week and aligned with the theme ‘Eat Right for a Better Life’, highlighting the importance of nutrition literacy and healthy habits from an early age.

Speaking on this, Rajneesh Chopra, Managing Director, Amway India, stated, “School-age is a decisive stage to shape lifelong habits, and nutrition is at the heart of that journey. According to the Comprehensive National Nutrition Survey (CNNS), every second adolescent faces poor nutrition, with widespread deficiencies in iron, vitamin A, and zinc. By investing in early, preventive action, we are not just teaching children about healthy diets; we are empowering them to become agents of change in their communities. This partnership with the Nourishing Schools Foundation is an extension of our commitment to help transform 5 million lives in India through an inclusive, community-driven approach. It reflects our broader social impact philosophy, integrating health and wellbeing into everything we do, building need-based, evidence-led interventions, and working hand-in-hand with grassroots organisations, government, and global agencies.”

The initiative brings together multiple stakeholders from corporate to Non-Profit organisations and the Delhi education department, to promote integrated approaches to improving nutrition education among school-going children. It reinforces Amway’s mission to help build a healthier, well-nourished India. Through a combination of student-led showcases, thought-provoking discussions, and the unveiling of the School Nutrition Education Program Toolkit, the launch event underscored the role of schools as powerful platforms for driving behaviour change, building food literacy, and empowering children to become advocates for community health. 

Amway’s Po5 School Nutrition Education program is a 12-month intervention that aims to improve the health, nutrition, and learning outcomes of schoolchildren by integrating nutrition education into daily school activities. Central to the program is a specially designed nutrition toolkit featuring games, educational materials, and visual aids that make learning about nutrition interactive, engaging, and fun for children.  It focuses on key areas: boosting nutrition awareness to encouraging healthy habits, training teachers, tracking progress, engaging volunteers, and empowering children to take charge of their wellbeing. 

Aligned with the Government of India’s vision for Viksit Bharat by 2047, Amway India believes that empowering children with nutrition literacy today will create a generation that can champion healthier communities tomorrow. The company envisions that these children, equipped with the right knowledge, will emerge as advocates for healthy living. This, in turn, will create a ripple effect of awareness across communities and generations.

Archana Sinha, Co-founder, Nourishing Schools Foundation, added: “Schools have an unparalleled ability to shape young minds and influence family and community behaviours. By equipping children with the right knowledge, skills, and resources, we can create a ripple effect of healthier choices that lasts a lifetime. This collaboration with Amway India is about combining expertise, resources, and vision to make nutrition education a core part of the learning experience for every child.”

With a firm belief that good health is achieved through informed choices, Amway India has consistently championed empowering individuals to take charge of their wellbeing. From investing in school-based nutrition education to fostering community-driven health initiatives, the company integrates evidence-led strategies with grassroots partnerships to create lasting impact. By continually offering practical, need-based nutrition solutions, Amway reaffirms its unwavering dedication to improving the health and wellbeing of communities for a healthier India.

About Amway India’s CSR initiatives 

Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people live better lives. 
Amway through its social initiatives has benefitted more than 1.7 million people in the last 27 years of its operations in India.

Amway India, as part of its nutrition program, “Power of 5” has been working to fight childhood malnutrition and benefitted over 7,40,000 people including 130,000 children.

Amway India as part of its Livelihood Skills program, has been promoting self-employment and entrepreneurship among underprivileged women. The program has benefitted over 3000 underprivileged girls and women in the states of UP, Bihar, Delhi, Himachal Pradesh, West Bengal and Tamil Nadu.
Amway India set up 5 telemedicine centres in the Dindigul district to ensure consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The centre aims at providing free medical treatment to over 35,000 patients in a year.

Amway India has won many accolades for its social welfare and development work, including the FICCI CSR Award, Golden Peacock CSR Award, Aaj Tak Care Award and ESG Award for its invaluable contribution towards nutrition education and awareness as part of its endeavour to fight against childhood malnutrition. Amway India has also won the CSR Times Award four years in a row since 2018 for its efforts towards eradicating malnutrition, water and soil conservation, the welfare of differently abled individuals, and the empowerment of underprivileged women, besides its work in improving the nutritional status of children below 6 years.