Busting 6 most hyped myths about Public Relations : Kheman Kumar- Advent PR

Public relations are a profession which holds all over image building of a brand, company, agency. This job needs so much of creativity to pitch and to grow. Not very complicated description but still one encounters so many misconceptions and erroneous assumptions about this field of work.

Here are some most hyped myths, let’s burst them

1. Writing press releases and planning press conferences are all that PR does.

No, we’ve had a lot of clients over the years who believed that all we needed to do was write a few press releases to get them in the headlines. In actuality, obtaining media attention needs a significant amount of work and calls for pitching the news item as if the journalist were the buyer in a sale.

Although press conferences and releases are both vital components of the PR routine, they are not the sole actions. Reputation management, crisis management, social media strategy, product launches, influencer relations, content marketing, etc. are additional purposes for PR.

2. There is no writing needed in PR.

Honestly, writing is more crucial in PR. Press releases, pitches, proposals, blog posts, special stories, media reports, and analytics of innumerable PR actions are all things that a PR practitioner has to write on an average day. Well, talking to media and taking calls aren’t the main responsibilities of PR professionals. There are numerous other writing tasks required.

 3. PR is just advertising.

Public relations and advertising are related but distinct activities. They have their own goals in mind. Advertising is a paid activity that involves directly paying for the promotion of your goods or services through TV, print, and online media. The goal of PR, on the other hand, is to create positive relationships between a business and its audience by utilising certain communication channels.

PR and advertising, however, have particular functions for a brand. While PR depends on strategy, advertising results depend on your budget.

4. PR is necessary only when things go wrong

How about the happy instants? You can’t just rely on PR when things go wrong since the media world has shifted. Businesses may stay on the forefronts of their industries and engage the public with a variety of news, especially good news, by engaging in thought leadership, timely remarks, and social media, to name several ways.

5.  PR is only for celebs and public figures.

False! Regardless of whether they are a politician, corporation, or celebrity, everyone who wants to boost their brand’s visibility and reputation needs PR.

6. PR is easy; I can do it myself

PR is more than merely appearing in publications and on television. There is a lot more work done in the background, like creating a strategy and key messages for your business, managing the media, coming up with ideas, identifying your audience, and targeted advertising. These are only a few of the fundamental building elements of PR, so even if you might want to do it alone and enjoy the glory of proclaiming “coverage!” in the workplace, you might want to quit your day job to do it justice.

You can invest in your PR initiatives more effectively now that the major myths surrounding PR have been debunked and you are aware of the reality.

Kheman Kumar-Advent PR