Cheers Group Bets On Kadamba’s Legacy To Spearhead Its Expansion

Once the full production of the upgraded Goa distillery commences, it is set to help the company boost its exports further.

Indian single malts are steadily redefining the global travel retail market, traditionally dominated by Scotch whisky. Among them, Kadamba Indian Single Malt Whisky stands out as a trailblazer, reshaping perceptions with its award-winning profile and rich heritage. Produced by Cheers Group, Kadamba has become a symbol of India’s rise in the Single-malt whisky segment, earning top honours from leading global industry competitions.

Cheers group is currently exporting its products to USA, Europe, UAE and other continents and single-malt category is the fastest-growing segment for exports for the company. Once the full production of the upgraded Goa distillery commences, it is set to help the company boost its exports further. Cheers group will explore new markets for exports besides expanding its pan-India footprint for its single-malt whiskies.

Kadamba Whisky, an Indian single malt crafted by the Cheers Group, is making waves in the whisky world. It has received international acclaim, including being named the “Best Indian Single-Malt Whisky” and winning a Gold medal at the ASCOT Awards in the US. The Cheers Group, with a valuation of Rs 900 crore, has won over 250 national and international awards for its luxury spirits portfolio, including the Kadamba Single Malt series.

Cheers Group with a strong history in the luxury spirits industry is known for its innovative approach to whisky production, with Dr. Mohan Krishna Balivada, founder of Cheers Group and World’s first alco-bev marketing Doctorate, being a trailblazer in the global whisky industry and company’s CEO, Ashwin Balivada, a Cambridge University alumnus.

Inspired by the illustrious Kadamba dynasty that ruled Goa for 300 years, the whisky pays homage to the region’s golden age. Kadamba whisky’s accolades include gold medals at the Spiritz International competition and a remarkable 98 per cent score for taste, complemented by its dazzling diamond-cut decanter.

Kadamba whisky is known for its quality, with the Cheers Group emphasizing the use of high-quality raw materials and optimized processes in its production. They also have a strong focus on innovation, with an Innovation, Research, and Development Hub to enhance efficiency and maintain global quality standards.

Kadamba’s success is rooted in craftsmanship and innovation. Aged in a combination of bourbon, sherry, and virgin American oak casks, its Signature Expression offers a velvety, full-bodied flavour with notes of oak, vanilla, and sherry trifle. This exquisite blend is enhanced by Goa’s unique ‘humidity aging process,’ which imparts complexity and balance.

With its innovative approach and premium offerings, the group is poised to elevate India’s presence on the global whisky map. Kadamba’s journey reflects India’s growing influence in the world of luxury spirits.

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