Mumbai/Bangalore/New Delhi, May 22, 2025 – CompoSecure, Inc. (“CompoSecure”) (NASDAQ: CMPO), a leader in metal payment cards, security, and authentication solutions, today unveiled new insights from an independent survey conducted by Capuchin Behavioural Science. The study highlights Indian consumer’s growing preference for metal payment cards and how it’s becoming a key differentiator particularly among affluent and young consumers. CompoSecure currently counts Kotak, FPL, HDFC Bank, IDFC Bank, ICICI Bank, Axis Bank, State Bank of India, Indusind and HSBC Bank as its clients in India, its’ premium metal payment cards with enhanced security features being a huge draw. The survey showed that 90% of Indian respondents would select a bank card program over another if it offered a metal payment card and if all rewards and benefits were equal, the highest percentage globally. This is particularly strong among high-net-worth individuals, young professionals and status-conscious consumers.
“90% of Indian respondents would choose a bank card program offering a metal payment card over another; 92% of Indian consumers willing to pay extra for a metal payment card; 78% of Indian respondents prefer payment cards made from sustainable materials & Metal payment cards are seen as innovative (74%), eco-conscious (70%), prestigious (67%), secure (64%) & stylish (68%)”
In her comments, Amanda Gourbalt, Chief Revenue Officer, CompoSecure, said, “Our latest research with Capuchin Behavioural Science reiterates what we’ve already known – metal payment cards are not only a status symbol, but they are also a strategic asset for issuers. They are an effective way to acquire and retain high-value customers, and to propel the card to top-of-wallet. In a market like India, where 90% of consumers would choose a metal card over others and 92% are willing to pay extra for one, the data clearly shows that these cards unlock powerful levers of attraction, engagement, and loyalty.” “Consumers are drawn to how these cards feel, sound, weigh and look and the emotional connection they nurture due to their sensory appeal. Metal payment cards are more popular and more in demand today than before. Whether it’s the perception of innovation, prestige or sustainability, metal cards continue to elevate brand identity and deliver a differentiated experience at every touchpoint,” she further added.
The global survey found metal payment cards are among the best tools for financial institutions to attract new customers, unlock higher spending, enhance customer retention, bolster brand loyalty & improve brand engagement.
Key survey highlights are:
Survey Methodology: The global survey of 21,250 people in 17 markets around the world was commissioned by CompoSecure and conducted by Capuchin Behavioural Science. Capuchin surveyed 17 markets (Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Poland, Singapore, Turkey, U.K. and U.S.) to present a holistic overview of the sentiment toward metal cards. To download the free metal card report, please visit: https://report.composecure.com/survey2025
About CompoSecure: Founded in 2000, CompoSecure (Nasdaq: CMPO) is a technology partner to market leaders, fintechs and consumers enabling trust for millions of people around the globe. The company combines elegance, simplicity and security to deliver exceptional experiences and peace of mind in the physical and digital world. CompoSecure’s innovative payment card technology and metal cards with Arculus security and authentication capabilities deliver unique, premium branded experiences, enable people to access and use their financial and digital assets and ensure trust at the point of a transaction. For more information, please visit www.CompoSecure.com and www.GetArculus.com.
Image Name: Kell Brook retires from boxing Image Credit: The Times & The Sunday Times…
Image Name: The Weekend View Set Image Credit: Deadline ABC, yet another age-old legacy, has…
Image Name: Joe Biden With Pope Francis Image Credit: MSN It seems that a twist…
Image Name: Canada PM Trudeau Image Credit: The Hindu In a surprising announcement, the Prime…
Image Name: Selena Gomez Is in Her Bridal Style Image Credit: MSN Selena Gomez steps…
Image Name: John Cena to enter 2025 Royal Rumble Image Credit: USA Today WWE superstar…