Deccan Health Care Joins POSHAN and Anemia Mukt Bharat Programs to Support India’s Holistic Nutrition Mission

Hyderabad, India – Deccan Health Care Limited (DHCL), established in 1996, stands as one of India’s pioneering innovators in the field of nutraceuticals, herbaceuticals, and cosmeceuticals. Founded and led by Dr. Minto Purshotam, Chairman and Managing Director, the company has been at the forefront of developing science-backed, non-medicine health care ingredients designed to enhance quality of life and overall wellbeing.

With its corporate office in Hyderabad, Telangana, and R&D, innovation, and manufacturing facilities at IIE, SIDCUL, Pantnagar, Uttarakhand, Deccan Health Care combines scientific research with nature’s healing potential to deliver safe, effective, and ready-to-use health products.

Commitment to Innovation and Quality

Since its inception, Deccan Health Care has been dedicated to developing nutraceutical, herbaceutical, and cosmeceutical solutions that are both evidence-based and consumer-friendly. The company’s unique approach integrates every stage of production—from the cultivation and sourcing of high-quality herbs to advanced manufacturing and quality testing—ensuring consistent efficacy and safety in every product.

With over 1,500 formulated products, DHCL has built a comprehensive portfolio that addresses the modern “Nutrient Crisis,” offering natural solutions to bridge gaps in nutrition and promote holistic wellness. Each product is developed through extensive R&D and formulated using potent, synergistically active ingredients that deliver measurable health benefits.

What Sets Deccan Health Care Apart

Unlike many in the industry, Deccan Health Care was founded by a bio-scientist, giving the company an authentic scientific foundation. Over nearly three decades, DHCL has honed its expertise in developing innovative, clinically supported formulations. Its products are built upon the philosophy that health should be preventive, proactive, and rooted in natural science.

What truly distinguishes DHCL is its ability to combine traditional herbal knowledge with modern biotechnology. The result is a range of synergistically blended, ready-to-consume products that are safe, effective, and scientifically validated. From capsules and powders to convenient ready-to-eat formulations, each offering is designed to deliver tangible improvements in wellbeing.

Breakthrough Achievements

Throughout its journey, Deccan Health Care has achieved several industry-first milestones:

• Omega-3 Innovation (1990s): Developed India’s first indigenous Omega-3 ready-to-eat product, providing Alpha-Linolenic Acid (ALA), EPA, and DHA at a time when such supplements were largely imported.
• Vitamin D Advancement: Created a locally produced vitamin D capsule in a natural base, designed for maximum absorption and efficacy in addressing widespread deficiencies.
• Herbal Iron Formula: Formulated an all-natural iron supplement derived from herbs and seeds—an effective, chemical-free alternative to conventional iron tablets.

These innovations reflect DHCL’s unwavering focus on scientific integrity, consumer safety, and accessibility.

Serving a Health-Conscious Generation

DHCL’s customers span a wide demographic—from adolescents and young adults to middle-aged individuals—who are increasingly aware of the importance of preventive health. Modern lifestyles often contribute to nutrient deficiencies and reduced vitality; DHCL’s product range directly addresses these gaps by offering natural nutrient solutions that enhance wellbeing and reduce the risk of chronic health concerns.

New Launches and Innovations

Staying true to its tradition of innovation, Deccan Health Care recently introduced ENERGYDECC, a revolutionary, sugar-free energy booster. Unlike conventional energy drinks that rely on high sugar content, ENERGYDECC is a clean, potent, and safe alternative formulated to enhance physical and mental energy without side effects—meeting the needs of today’s health-conscious consumers.

Major Milestones and Recognitions

Over the years, DHCL’s dedication to health and wellness has earned millions of loyal customers and numerous awards and recognitions. Some of its most significant milestones include:

• Launch of BeYoungStore (2015): A hybrid B2B and B2C digital supply chain platform that has served over 300,000 customers, streamlining access to a diverse product portfolio.
• Public Listing (2019): Transitioned into a Public Limited Company, reinforcing its commitment to transparency, governance, and long-term sustainability.
• Collaboration with CSIR-IHBT (2023): Partnered with the CSIR-Institute of Himalayan Bioresource Technology to develop five first-in-category herbaceutical products, setting new industry benchmarks.
• National Health Initiatives (2024): Became part of the Government of India’s POSHAN Program and Anemia Mukt Bharat (AMB) initiative, contributing scientifically proven products to combat malnutrition and anemia.
• Launch of OTCFirst (2024): Introduced www.otcfirst.in, a dedicated B2C platform offering verified, safe, and clinically supported Over-the-Counter (OTC) healthcare and self-care products, benefiting both established manufacturers and emerging startups.

Global Expansion and Future Outlook

As the global nutraceutical and herbaceutical market is projected to reach USD 986.85 billion by 2032, DHCL is strategically preparing for international expansion. The company is actively working to meet regulatory standards across six countries, beginning with the UAE and GCC regions, targeting a global launch in March 2026.

Its upcoming product line will focus on mental health, women’s health, adolescent nutrition, and preventive wellness, designed to meet the diverse health needs of consumers worldwide.

A Vision for Global Wellbeing

At its core, Deccan Health Care Limited remains committed to “Enhancing Quality of Life” through science, innovation, and compassion. Guided by its mission to promote wellbeing, prevent disease, and nurture human potential, the company continues to expand its horizons—bridging ancient herbal wisdom and modern scientific excellence.

For more information, visit:

Website: www.deccanhealthcare.co.in

 mailto@deccanhealthcare.co.in | ccm@deccanhealthcare.co.in | 

http://www.deccanhealthcare.co.in/