Pune, 21st September 2024 – EklautA Records, an independent record label known for pushing the boundaries of music and culture, is excited to announce the release of its latest song: “Kalyug vs Mahadev”, by AshuBOY & Naam Namah from his upcoming album ‘ANANT SHRUTI’. This song is composed and written by Naam Namah & AshuBOY.
It’s an epic rap battle that blends ancient mythology with modern hip-hop. The highly anticipated video for this one-of-a-kind battle is now available on YouTube, offering fans a glimpse into what promises to be a genre-defining moment in Desi hip-hop.
“Kalyug Vs Mahadev” is more than just a rap battle; it’s a symbolic face-off between two powerful forces. In a lyrical showdown, Kalyug, representing the chaos and darkness of modern times, will collide with Mahadev (Lord Shiva), the divine force of destruction and regeneration. This unique concept has generated excitement within the music community, with its daring blend of spirituality, mythology, and modern rap culture.
EklautA Records Redefines Desi Hip-Hop
AshuBOY continues its mission to bring innovative and culturally relevant music to the forefront. By combining the storytelling elements of Indian mythology with the punchy, hard-hitting lyrics of modern rap, “Kalyug vs Mahadev” creates a new format for musical expression that is both deeply meaningful and universally engaging.
“We wanted to create something that not only entertains but also resonates on a spiritual level,” said AshuBOY, the driving force behind EklautA Records. “This rap battle speaks to the clash of today’s chaotic world with the eternal power of the divine. It’s a theme that feels incredibly relevant in the current times.”
The video, which features stunning visuals and high-quality production, thoughtfully brings these ideas to life. The powerful performances from both the Kalyug and Mahadev personas take the storytelling to new heights, making it a must-watch for fans of both rap and mythology.
Global Buzz and High Expectations
Even before the video’s official release, “Kalyug vs Mahadev” generated significant buzz on social media, with fans eager to witness this historic battle unfold. Early viewers have hailed it as a cultural milestone in the Desi hip-hop scene, with its innovative concept and flawless execution drawing praise from audiences and critics alike.
With EklautA Records’ history of viral successes, this latest release is expected to set new benchmarks for rap battles and music video storytelling. The video is now live on YouTube, with fans encouraged to join the conversation and weigh in on who they believe wins this epic clash.
About EklautA Records
EklautA Records is an independent record label known for supporting diverse artists and delivering music that challenges conventions. With a focus on blending traditional Indian themes with modern musical expression, EklautA has quickly become a leader in India’s underground and mainstream music scenes.
The release of “Kalyug vs Mahadev” continues the label’s streak of creating boundary-breaking music, following the success of previous hits that have trended across platforms like Spotify and Instagram Music.
Watch the Music Video Now!
The full “Kalyug vs Mahadev” music video is now live on YouTube. Be sure to like, comment, and subscribe to EklautA Records for more groundbreaking music.
Watch the full video on YouTube: https://youtu.be/Xeg-nLmJ9G8
EklautA Records
Email – eklautarecords@gmail.com
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