In a fast-moving world that is constantly seeking wellness in hurried sips and fleeting rituals, ERAYA stands as a gentle rebellion — a return to rootedness, to purity, to the divine taste of tradition reimagined.
Founded by Mr. Girish Chowdary and Ms. Charumathi Kumaraswamy, ERAYA is not merely a wellness brand — it is a civilizational homage to the deep intelligence of South Indian Ayurveda. With a vision to bring ancient wisdom into the everyday lives of modern seekers, ERAYA crafts products that are rooted in ritual and designed for transformation — sip by sip, bite by bite, and drop by healing drop.
ERAYA’s Millet Laddu is more than just a sweet treat — it is an Ayurvedic formulation wrapped in warmth and memory. Made with hand-pounded millets, jaggery, native ghee, and medicinal herbs, this laddu revives the grandmother’s kitchen in every home. Each bite is dense with nutrition — energy-laden kodo millet,foxtail millet,peanuts and immune-supporting herbs like dry ginger,aswangantha and cardamom.
Unlike conventional sweets that spike sugar and crash the soul, this is a slow energy release food, safe even for children and elders. It’s ideal for school lunchboxes, post-meal guilt-free indulgence, or a daily ritual for bone strength and digestion.
ERAYA’s Floral Tea Collection is a journey through scent, serenity, and self-healing. Carefully curated from ancient Ayurvedic flowers, each tea blend speaks directly to a state of emotional or physical balance.
Calm in a cup. ERAYA’s Lavender Tea is your gentle pause on a chaotic day. Infused with pure lavender buds, this tea soothes anxious minds, eases sleeplessness, and balances the vata dosha. Perfect for night rituals, journaling, or moments of reflection.
This striking indigo-hued infusion is a visual and cognitive treat. Rich in anthocyanins, it enhances memory, reduces oxidative stress, and supports eye health. With a few drops of lemon, it transforms color — a metaphor for inner alchemy. A favorite for children’s immunity rituals and conscious hydration.
A symbol of the divine feminine in Ayurveda, hibiscus is known for its heart-healing, blood-purifying properties. This tangy, ruby-red brew regulates blood pressure and nourishes skin from within. Ideal for hormonal balance and emotional grounding in women’s wellness.
Native to Tamil Nadu and once a part of temple rituals, Avarampoo tea cools the body, clears skin ailments, and supports sugar regulation. It’s especially favored in hot climates and summer wellness routines. A gentle daily detox for skin and spirit.
At the heart of ERAYA are its founders — Mr. Girish Chowdary, an entrepreneur with roots in agriculture and deep reverence for Ayurveda, and Ms. Charumathi Kumaraswamy an serial entrepreneur , a cultural revivalist, Ayurvedic researcher, and storyteller.
Together, they built ERAYA not just as a brand but as a bridge between civilizations — reconnecting the forgotten dots between home remedies, Vedic science, and modern wellness formats. Their belief is simple yet profound: Wellness is your birthright, not a luxury.
With several awards under its belt, including India’s Top 10 Emerging Brand, Best Rooted Beverage Brand in South India, and Outstanding Contribution to Ayurveda, ERAYA is now evolving into a global Ayurvedic lifestyle movement.
ERAYA’s foray into herbal cosmetics is both poetic and practical. Free from synthetic preservatives, talc, parabens, and artificial fragrances, these products are designed to be applied with reverence — just as herbs were once anointed in temples.
●Herbal Root Face Powder: A blend of arrowroot, red sandalwood, rose, lavender, clay, and beetroot. This face powder calms acne-prone skin, evens tone, and can be used both as makeup and daily skin food.
●Compact Powder: Designed for modern aesthetics with ancient soul, this talc-free formulation allows the skin to breathe while giving a radiant, matte finish.
●Soon-to-launch herbal kajals and lip tints continue this vision — beauty that heals, not hides.
ERAYA is not interested in temporary fixes. Every product — from tea to laddu to compact — is a ritual offering, a call back to the body’s intelligence. This is not fast wellness. This is slow, sacred, and sensory wellness.
With upcoming innovations like the ERAYA Cafe with Bioscan Wellness Mapping, AI-integrated product recommendations, and immersive Ayurveda-based podcasts, ERAYA is poised to redefine how the world experiences healing.
As they say at ERAYA — “It’s not just taste. It’s God’s Owned Taste.”
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