Expression 360 Brings IITF 2024 to Life with Creative 360-Degree Communications

Delhi, November 27, 2024: As the  43rd India International Trade Fair (IITF) unfolds at Bharat Mandapam New Delhi, the energy is palpable, and the messaging is clear: this is more than just a trade show—it’s a celebration of innovation and economic progress. With the theme “Facilitating Trade, Fostering Economy,” the event is buzzing with activity, and Expression 360, an INS-accredited advertising agency, is at the forefront, orchestrating a 360-degree communication strategy for the India Trade Promotion Organisation (ITPO), the Central Board of Indirect Taxes and Customs (CBIC), and the Income-Tax Department.

Expression 360’s comprehensive campaigns are not just generating awareness but actively driving footfall and engagement across platforms. From print ads to outdoor advertising and social media storytelling, the agency’s creative approach ensures that IITF 2024 reaches audiences across every touchpoint.

One of the highlights of IITF 2024 is the GST & Customs Pavilion, inaugurated by Shri Sanjay Kumar Agarwal, Chairman, Central Board of Indirect Taxes and Customs (CBIC). The pavilion embodies the theme “Facilitating Trade, Fostering Economy” and offers visitors an immersive experience, showcasing how CBIC is revolutionizing trade facilitation, simplifying compliance, and fostering economic growth.

Interactive exhibits, live demonstrations, and engaging visuals provide visitors with a firsthand look at how CBIC is enabling ease of doing business. The pavilion has already garnered significant attention for its innovative approach to showcasing policies and initiatives.

At Expression 360, we’ve blended traditional and digital strategies to make IITF 2024 an impactful experience. From print and outdoor ads to social media and influencer collaborations, we’ve ensured the event reaches diverse audiences. IITF 2024 isn’t just a trade fair; it’s a platform to celebrate innovation, foster connections, and showcase India’s global potential,” said Mr. Mohit Gupta, Managing Director and Co-founder of Expression 360.

Expression 360 began IITF 2024 with a half-page inaugural print ad (823 sq. cm) on November 14, setting the tone for a dynamic event. Throughout the fair, quarter-page ads (400 sq. cm) have sustained momentum, delivering mass coverage and creating a consistent buzz.

Delhi’s streets are alive with IITF’s presence, thanks to Bus Queue Shelters (BQS) and Digital Pods strategically deployed by Expression 360. These outdoor campaigns ensure 24×7 visibility and location-specific targeting, seamlessly integrating the fair into the city’s daily rhythm.

Expression 360’s digital campaign has been a game-changer for IITF 2024, engaging audiences across platforms with tailored strategies:

Facebook offers event updates, exhibitor highlights, and engaging contests.

Instagram showcases behind-the-scenes content, reels, and live performances, bringing the fair’s energy to life.

LinkedIn connects B2B stakeholders with success stories, networking opportunities, and trade insights.

Twitter captures real-time updates, trending hashtags, and live-tweeting moments.

YouTube immerses audiences with long-form event recaps, cultural highlights, and insightful interviews.

Expression 360’s ongoing efforts at IITF 2024 are creating an unparalleled blend of visibility, engagement, and excitement. With its unique 360-degree approach, the agency is turning this edition of the trade fair into an unforgettable experience for every visitor and participant.

About Expression 360:

With over three decades of experience, Expression 360 is a pan-India presence agency offering truly integrated, 360-degree solutions in event management and creative communications. Our expertise spans both national and international events and exhibitions, where we combine creativity with strategy to create unforgettable experiences. As an INS-accredited agency, we specialize in delivering impactful communication strategies, from large-format advertising to short-format content creation, ensuring every message connects with the right audience. We provide a complete range of services, from 360-degree communications and digital marketing to experiential branding and content creation. Whether it’s managing high-profile events or executing cutting-edge campaigns, Expression 360 consistently pushes boundaries to deliver customized, innovative solutions that resonate across platforms.

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