From Vision to Victory: How NJ Group’s Founders Became Leaders in India’s Mutual Fund

New Delhi, August 5, 2025:
Founded in 1994, NJ Group has emerged as one of India’s leading mutual fund distribution companies, thanks to the vision and leadership of its co-founders, Mr. Neeraj Choksi and Mr. Jignesh Desai. Starting modestly from a home office in Surat, the duo built a financial services enterprise that today manages assets worth over ₹2,70,322 crore, with a vast network of over 47,875 active distributors and 2,410+ employees across 230 locations in India.

Early Beginnings Rooted in Awareness Building
At a time when mutual funds were a lesser-known investment vehicle in India, Mr. Choksi and Mr. Desai recognized their long-term potential. Facing an uphill battle of market skepticism and limited investor awareness, the two founders focused on educating the masses about the benefits of disciplined, long-term investing.

Their core philosophy of investor empowerment, financial literacy, and ethical business practices laid the groundwork for what would become a pan-India movement in financial inclusion. Through regular engagement initiatives and investor outreach, NJ Group helped shift the narrative around mutual fund investments in the country.

Evolution into a Financial Powerhouse
As India’s equity markets gained momentum, NJ Group leveraged its growing distributor network to scale operations rapidly. While mutual fund distribution remained its flagship offering through NJ Wealth, the company diversified into other financial verticals, including insurance, asset management, and training services.

Today, NJ Group is recognized for its robust infrastructure, tech-enabled advisory services, and its mission to make financial products accessible to every Indian household.

Vision for a Financially Empowered India
Despite their success, the founders remain focused on the larger mission. With only about 3% of India’s population currently investing in mutual funds, Mr. Choksi and Mr. Desai view this as a massive opportunity to expand financial inclusion. Their long-term goal is to onboard a new generation of young financial entrepreneurs and distributors who can drive this change at the grassroots level.

“Financial services should not be limited by geography or background,” say the co-founders. “We believe in empowering people with the tools and knowledge to build a secure financial future.”

Building a Nation of Investors
By training and supporting thousands of distributors, NJ Group is creating a ripple effect across urban and rural India. These individuals act as catalysts for change—helping people make informed financial decisions, invest wisely, and secure their long-term goals.

The founders’ mission continues to echo the popular industry slogan, “Mutual Funds Sahi Hai,” which perfectly captures their belief in the potential of investing.

Their journey is a testament to how vision, resilience, and purpose-driven leadership can bring about not just business success, but societal impact.

About NJ Group:
Established in 1994 and headquartered in Surat, NJ Group is one of India’s largest mutual fund distribution networks. Through its flagship business NJ Wealth, the company offers investment and advisory services, backed by a strong technology infrastructure and a nationwide network of trained professionals.

For media queries:
NJ Group Corporate Communications
📧 media@njgroup.in
🌐 www.njgroup.in