Categories: Agency News

Havmor Brings Festive Cheer and Delight to Uttarayan This Season

 

A culture-first campaign capturing the joy of kite-flying, rooftop gatherings to set the Festive Mood for Uttarayan 2026

Click here for song: https://www.instagram.com/p/DTUpRmXjmco/ 

In India, festivals are moments of shared joy, music, food, and togetherness. Building on this cultural truth, Havmor Ice Cream, part of LOTTE India Corporation, continues its approach of integrating key festivals into its brand storytelling through meaningful cultural collaborations. This Uttarayan, the brand marks the season with a high-energy festive anthem that captures the spirit of kite-flying fuelled with collective celebration.

At the centre of the campaign is a specially curated Uttarayan anthem in collaboration with renowned Gujarati folk singer Kirtidan Gadhvi. Energetic and instantly hummable, the track channels the familiar call of Kai Po Che, making it a soundtrack for terrace gatherings and festive celebrations. Rooted in local culture yet designed to resonate nationally, the initiative reflects Havmor’s intent to show up authentically across India’s diverse festive moments.

Rishabh Verma, Head of Marketing, Havmor Ice Cream: “Havmor has always been more than just ice cream; it’s about the moments we share with loved ones. With our Uttarayan 2026, we’re not just celebrating a festival, we’re becoming part of Gujarat’s most cherished tradition. From rooftop gatherings to midnight celebrations, Havmor is there to sweeten every moment. Through our partnership with Kirtidan Gadhvi, we’re creating an authentic cultural connection that resonates deeply with every Gujarati family. This is our biggest Uttarayan celebration yet, and we’re committed to making 2026 unforgettable.”

Adding to the festive cheer, Havmor has launched special festival combo packs, including Choco Brownie at Rs. 129 (from Rs. 155) and Butter Scotch at Rs. 99 (from Rs. 125) in 700ml packs, alongside Zulubar offerings at Rs. 160 (3+1 pack) and Zulubar Dark Crunch at Rs. 160 (3+1 pack) making premium ice cream treats accessible to every household celebrating Uttarayan.

About LOTTE India Corporation Ltd.

 

Lotte India Corporation Ltd. is a subsidiary of Lotte Wellfood Co. Ltd., a South Korean multinational confectionery and food company, and the parent company of Havmor Ice Cream. Strengthening its commitment to the Indian market, the company recently inaugurated one of the largest ice cream manufacturing facilities in Pune. Built with an investment of INR 500 crore over a sprawling 60,000 sq. m. area, the facility is set to significantly boost production capacity to meet the growing demand for Havmor’s popular ice cream range and extend Lotte’s reach across India. Lotte India Corporation Ltd., already well recognized in India for its iconic Choco Pie and candy portfolio, and recently for launching Pepero, the global choco-stick mega brand in to the Market. Innovation lies at the heart of LOTTE’s offerings, which includes unique formats like the Krunch- India’s first Korean 4-layered ice cream bar, World Cone Ice Cream – the most premium and largest cone in its category, crafted using advanced Korean technology. It also introduces India’s first easy-tear packaging for added convenience. With a strong focus on product innovation, a robust distribution network, and an unwavering commitment to quality, LOTTE is dedicated to delivering delight to consumers while accelerating its growth journey in India.

About Havmor

 

Havmor Ice Cream, part of Lotte India Corporation Ltd, is one of the most loved ice cream brands in the country. Over 80 years, the brand has grown immensely by reinventing the ice cream experience time and again. While innovation forms the essence of every creation at Havmor, the brand has been constantly curating a novelty of flavors ranging from Vanilla Ice Cream to high-end varieties like Mocha Brownie Fudge and Nutty Belgian dark chocolate to the well-liked Ice Cream Cakes. Havmor has grown multi-fold in the last decade, established a strong brand presence, and emerged as one of the country’s fastest-growing, most loved ice cream brands. With a wide and varied range of flavours, more than 23 states and union territories, a network of more than 85,000 dealers, and 250+ flagship parlours, Havmor is truly a national brand that caters to a wide spectrum of audiences across the country.

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