How Kaushik Jethva Built a Global Marketing Ecosystem

When most dream of building one successful company, Kaushik Jethva has already helped shape multiple brands across industries and continents. As the Co-Founder and Chief Business Officer of Feliks Marketing, he has been instrumental in expanding businesses into a global marketing ecosystem, serving fast-scaling startups, real estate leaders, e-commerce brands, and more.

But for Kaushik, the journey has never just been about growing an agency. It has always been about building something designed for scale, impact, and longevity.

Leadership Began Early

Kaushik’s entrepreneurial journey started in direct selling. Still in his teens, he built and led a network of over 5,000 people across India. The discipline, recognition, and financial independence he gained gave him an early foundation most entrepreneurs only dream of.

But over time, he felt constrained.

“I realized early that success without freedom wasn’t the success I wanted,” Kaushik recalls. “I wanted to explore, write, and build something of my own, but the system didn’t allow that.”

Walking away wasn’t easy, but it became a turning point. Kaushik wasn’t slowing down; he was carving out space to find his own voice.

The Author Who Spoke Through Stories

That space soon became words. Kaushik published two fictional novels that addressed real-world struggles in a relatable way. Readers connected deeply, not just with the stories, but with the honesty behind them. His books weren’t about literary polish; they were about holding up a mirror to the challenges people quietly carry.

The Feliks Chapter

While Kaushik was charting his own course, Amreen Memon was already building what would become a global name in marketing: Feliks Marketing. With her vision and drive, Feliks had already onboarded international clients before Kaushik joined.

When he did step in, the partnership felt natural, rooted in shared ambition and trust.

“Amreen is the backbone of Feliks,” Kaushik says with pride. “She built it from scratch, and I’ve had the privilege of adding fuel to her vision.”

Together, they scaled Feliks into much more than a marketing agency. Today, it houses multiple divisions: Feel Feliks (organic marketing), Taken Media (performance marketing), Feliks Star (digital marketing and AI marketing education), and the upcoming Feliks AI. With clients across the U.S., Dubai, Canada, Australia, Singapore, and beyond, Feliks has established itself as a truly global marketing ecosystem.

Building Brands, Delivering Results

Marketing soon became Kaushik’s next stage of impact. He has worked with brands across real estate, e-commerce, coaching, fashion, and technology. His reputation rests not just on strategy but on results, delivering ROAS (Return on Ad Spend) ranging from 2.6X to 1372X.

“Numbers don’t lie,” he says. “In marketing, creativity matters, but impact is measured by outcomes. For me, every campaign has to deliver tangible growth.”

Invited to Teach, Called to Mentor

Kaushik’s expertise has drawn not just clients but institutions. He has conducted training sessions for corporates across Mumbai and has been invited by multiple colleges as visiting faculty and guest speaker.

His sessions at M.L. Dahanukar College, Vivek College of Commerce, Atharva College of Engineering, and Shailendra Education Society reflect his growing role as a mentor to the next generation.

The experience also carries personal meaning. “In my own college years, I barely attended classes because I was always working,” Kaushik admits. “So stepping back in as visiting faculty felt like life had given me another chance. This time as the teacher instead of the student.”

Grounded in Discipline and Faith

Behind every milestone is a routine anchored in discipline and spirituality. Kaushik meditates daily, follows a structured fitness regime, and treats life as a balance of body, mind, and soul.

“I know I’m God’s favorite,” he smiles. “That belief gives me the clarity to move forward without fear.”

And at the center of it all is partnership. Amreen isn’t just his professional partner, she’s also his fiancée and biggest support system. “She pushes me to be better every day, personally and professionally,” Kaushik shares.

The Road Ahead

For Kaushik Jethva, milestones are not endpoints but checkpoints. From leading thousands at a young age to building global brands and mentoring students, his story is still being written.

“The world hasn’t seen my full story yet,” he says. “And honestly, I haven’t either. I’m just getting started.”

To learn more, visit www.feliksmarketing.com. For corporate training or digital marketing services, Kaushik can be contacted via LinkedIn (https://www.linkedin.com/in/kaushikjethva). 

Follow @feliks_group on Instagram for updates.