IIT Roorkee Launches Strategic Product Management Programme to Shape Future Product Leaders

National, 13May 2025: As businesses increasingly adapt to product-led growth models and AI-driven decision-making, the demand for skilled product managers who can blend strategy, design, and technology has never been greater. The evolving digital economy calls for professionals who can create value at the intersection of customer insight, innovation, and data. Responding to this urgent industry need, the Indian Institute of Technology Roorkee (IIT Roorkee) has launched its dynamic Strategic Product Management (SPM) Programme, empowering aspiring professionals and freshers to become future-ready product leaders. Designed to equip learners with the ability to create, scale, and manage products that solve real-world problems.

With a robust curriculum that blends emerging technologies, user-centric design, and data-driven decision-making, the 5-month programme empowers learners with end-to-end product thinking from ideation to go-to-market execution through live online classes and a 3-day campus immersion at IIT Roorkee, one of India’s most prestigious institutions. Through its unique ‘Build Your Own Product (BYOP)’ project, participants will conceptualise and present a live product with expert guidance from IIT Roorkee faculty and industry mentors. The flexible weekend format and hands-on training in industry tools prepare professionals to thrive in the evolving tech-driven product landscape.

Recognised globally for academic excellence and innovation, IIT Roorkee, established in 1847 and declared an Institute of National Importance, continues to empower professionals through technology-led education. The Strategic Product Management Programme reflects the institute’s commitment to building product leaders who can navigate complexity, leverage AI, and translate customer insights into breakthrough innovations.

Designed to shape aspiring product managers into strategic business contributors, the programme focuses on critical areas including:

●Product strategy and lifecycle management 

●Design thinking and user research 

●AI and data-driven product decisions 

●Go-to-market strategy and growth models 

●Branding, business modelling, and metrics 

●Practical exposure to industry tools like Figma, JIRA, Google Analytics
 

A senior programme faculty member said, “This programme empowers learners to think beyond features and roadmaps. It encourages product thinkers to approach innovation holistically combining human insight, data, and strategic intent. Our aim is to nurture problem-solvers who will lead product innovation for the next decade.”

Participants will benefit from live online sessions delivered by IIT Roorkee faculty and industry leaders, supported by an engaging case study-based pedagogy. The programme culminates in a Post Graduate Certificate from the Continuing Education Centre (CEC), IIT Roorkee, and offers interview preparation and job-readiness support for those seeking roles in product and tech-focused domains.

Who can apply?
Candidates with a bachelor’s degree or an equivalent qualification with a minimum aggregate of 50% marks are eligible to apply. A diploma (10+3) is accepted. Selection is based on a holistic profile evaluation, considering academic performance, current roles, and a statement of purpose.

Programme highlights include:

●Live online classes by IIT Roorkee faculty 

●Real-world BYOP project with mentor support 

●3-day on-campus immersion at IIT Roorkee 

●Training in industry-standard tools 

●Certification from CEC, IIT Roorkee 

●Weekend learning format (Saturday & Sunday sessions) 

●Personalised interview preparation 

Key Dates:
Application Deadline: Closing Soon!
Programme Commencement: 9th August 2025

To learn more and apply, visit:
https://www.jaroeducation.com/strategic-product-certification-iit-roorkee/