Bangalore, India [July 8, 2025] – Kofluence, India’s India’s leading Ad-Tech influencer marketing platform, is proud to unveil the latest edition of its flagship annual publication, Decoding Influence: The 2025 Influencer Marketing Report. Drawing insights from over 1,000 creators, marketers, and industry experts, the study offers an expansive data-led study decoding the evolution of the country’s creator economy and the growing maturity of influencer marketing within digital AdEx.
“India’s influence economy has not only seen growth but also a decentralization of influence. There is a dynamic shift with creators in Tier 2 and Tier 3 cities, often creating content in regional and vernacular languages, who are building strongly engaged communities through hyperlocal narratives.” observes Sreeram Reddy Vanga, CEO and Co-Founder of Kofluence. “Amidst a trillion-dollar influencer advertising opportunity in India, we’re seeing brands approach influencer partnerships with far more intention and as a strategic marketing lever, driven by data, sustained by technology, and measured against business outcomes.”
Key Insights from the Report:
“With India crossing 900 million internet users, the creator economy is poised for continued expansion, fueled by government initiatives as well as significant technological advancements. Looking ahead, I believe we are moving towards the phase of integrated influence in which advertising mediums will increasingly converge together.” said Ritesh Ujjwal, Co-Founder of Kofluence. Commenting on the release, Ritesh added, “Decoding Influence 2025 is built on strong platform intelligence and first-party data, and will give marketers strategic insights on a rapidly evolving industry that is being transformed by AI, cookie deprecation and shifting creator-brand relationships. We hope you will find this report useful as you plan your next steps.”
The full report is available for download at [website link].
About Kofluence
Kofluence is India’s leading Ad-Tech influencer marketing agency, powered by a full-stack AI platform that enables both brands and content creators to capitalize on the value of their social influence. Backed by a team of influencer marketing specialists and cutting-edge technology, Kofluence delivers campaign KPIs at scale, driving results across the funnel, from awareness to action. The platform has successfully powered campaigns for 600+ clients across 30 sectors, including top brands like Domino’s, HUL, ITC, Netflix, Swiggy, Meesho, Flipkart, Bajaj Finserv, and TVS. With a network of over 750,000 influencers spanning 20+ languages and a reach of more than 7.5 billion, Kofluence brings unmatched scale and diversity. Recognized in Forbes’ Select 200 Companies With Global Business Potential, Kofluence is ISO-certified for service excellence and data security, verified by both Meta and Google, and is a proud member of the Advertising Standards Council of India (ASCI).
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