“Ishq Fakir” is a Sufi-rooted composition amid today’s noise-filled music scene that transports you back to the era of Heer–Ranjha: Prateik Smita Patil

Actor Prateik Smita Patil today unveiled the first look poster of his upcoming music video Ishq Fakir, instantly drawing attention across social media for its soulful, old-world aesthetic and emotionally charged visuals. Sharing the poster, Prateik spoke about the spirit of the song and why it stands apart in today’s fast-paced music landscape. “‘Ishq Fakir’ is a Sufi-rooted composition amid today’s noise-filled music scene that transports you back to the era of Heer–Ranjha,” he said, perfectly capturing the emotional core of the project.

The poster features Prateik alongside actress Priya Banerjee, who is also his real-life wife. Their personal bond translates seamlessly on screen, with fans applauding the visible intensity, authenticity and emotional depth reflected in the first look. Social media reactions suggest audiences are already deeply invested in the chemistry and raw emotion the poster conveys. Inspired by the timeless legend of Heer–Ranjha, Ishq Fakir offers a contemporary take on classic romance. The music video unfolds as a hard-hitting love story exploring longing, heartbreak and emotional conflict—striking a chord with those who have experienced love, loss and separation.

The song is presented by Jatin Dharna and released under JMP Music, with production by Jolly Motion Pictures. Notably, Ishq Fakir marks the first song under the JMP Music banner, with many more projects already lined up, signaling a strong creative slate ahead for the label. According to the makers, Jatin Dharna is also gearing up to back several more music videos and is set to venture into a feature film soon under his production banner.

Ishq Fakir is composed, written and sung by Alam Gir Khan and directed by Amitesh Sanghani.

With the poster now out, anticipation continues to rise among music lovers who crave depth, poetry and meaningful storytelling. Scheduled to release in February, Ishq Fakir blends Sufi philosophy with timeless romance, aiming to revive the soul of love stories—and reminding audiences that some emotions never fade; they only grow deeper with time.