Just In Time Unveils ‘Samay Samay Ki Baat Hai’: A Wedding Campaign Celebrating Love, Time, and Cherished Memories

India, 29^th November 2025: Just In Time, the foremost retailer of prestigious global watch brands in India, is thrilled to unveil its latest wedding campaign, “Samay Samay Ki Baat Hai.” This soulful narrative embodies the essence of love and the fleeting moments that define our most cherished relationships. Featuring digital creator Sanchi Rai and the charismatic actor Rohan Mehra, the campaign weaves a heartwarming tale of modern weddings, infused with genuine emotion.

Set against the serene backdrop of a wedding day’s quiet anticipation, “Samay Samay Ki Baat Hai” captures the ethereal sensation that time transforms during life’s pivotal events. Minutes stretch and moments linger, creating a tapestry of feelings that resonate deep within us. Through captivating storytelling and soothing visuals, the film chronicles the delicate interplay between a bride and a groom, showcasing unforgettable moments couples treasure long after the celebrations fade, a reassuring glance, a shared smile, and a magical pause that feels wholly their own.

As the story unfolds, the film also integrates brands from Just In Time’s premium portfolio like Rado, Versace, Longines, Tissot, Ferragamo, Adriatica, Movado, Mont Neo,  Seiko, Briston and Philipp Plein. Along with the watches, the campaign features select Just In Time accessories such as watch winders and signature watch cases, adding another layer of thoughtfulness to the narrative. Every element — from the timepieces to the accessories — becomes a subtle part of the couple’s journey, symbolising care, intention and the idea of beginning something new together.

Ronak Shah, CEO of Just In Time, reflected on the campaign’s significance: “Weddings are imbued with profound emotional resonance and stand as pivotal moments for our business. Families turn to us for gifts that convey love and meaning, and watches represent an everlasting choice. With ‘Samay Samay Ki Baat Hai,’ we aim to showcase how a watch becomes intricately woven into a couple’s journey, both emotionally and practically. This campaign encapsulates the evolving wedding market, more personal, more meaningful, and focused on enduring pieces.”

For Just In Time, the wedding season surpasses mere retail; it’s a heartfelt reminder that each watch chosen marks a milestone, encapsulates a memory, or ignites a tradition. This campaign reinforces the brand’s unwavering connection to this sentiment, solidifying its esteemed place as a trusted destination for wedding gifting, couple watches, elegantly curated trousseau essentials, and timeless timepieces that herald the start of new chapters. 

About Just In Time: Website | Instagram

JUST IN TIME is India’s most trusted destination for global timepieces, offering one of the country’s largest and most diverse portfolios of luxury, premium, and smart watches. Founded in 2006 in Mumbai, the brand has grown to over 80 stores across 18+ cities, serving more than 15 million customers nationwide. An authorized retailer for 50+ renowned international brands like Rado, Longines, Tissot, Seiko and Versace, JUST IN TIME guarantees authenticity, official warranties, and expert guidance. Its comprehensive service ecosystem, including brand-authorised service centres, ensures precision care for every watch. With a seamless omnichannel experience through its website and physical stores, the brand combines accessibility, variety, and luxury expertise. Built on trust and a passion for craftsmanship, JUST IN TIME continues to make timepieces meaningful for generations.