Klook Partners with Indian Creator Ajay Pandey to Showcase Japan Through a Fresh, Road-Led Travel Lens

Mumbai: Global travel experiences platform Klook has partnered with Indian content creator Ajay Pandey to present a fresh, creator-led travel content series that explores Japan beyond its well-known cityscapes. The collaboration highlights how immersive, self-driven travel—enabled by Klook—can unlock a deeper, more authentic way of discovering the country.

Through the Klook × Ajay Pandey travel series, Japan is presented not just as a destination of iconic landmarks, but as a country best experienced on the road—through highways, countryside routes, small towns, and everyday local moments. The series stands out for its focus on road trips, long-distance drives, and offbeat locations, a format rarely explored in Indian travel content about Japan.

Ajay Pandey is the first creator to collaborate with Clock to create a new history and experience.

A Collaboration Rooted in Experiential Travel

The Klook × Ajay collaboration brings together Klook’s expertise in seamless travel experiences and Ajay Pandey’s creator-first storytelling style. Instead of following fixed itineraries, the series captures spontaneous discoveries—scenic drives through mountainous regions, quiet townships, roadside food stops, and real interactions with local culture.

Visuals from the series feature:

• Wide-angle highway shots cutting through rural Japan
• On-road driving sequences showcasing Japan’s driving culture
• City-to-countryside transitions highlighting lesser-seen regions
• Ground-level travel moments rather than scripted sightseeing

These visuals reinforce Klook’s positioning as a platform that enables travelers to explore destinations at their own pace.

Reimagining Japan for Indian Audiences

For Indian viewers, Japan is often perceived as a complex destination due to language, transport systems, and cultural differences. The Klook × Ajay Pandey series addresses this by presenting travel through a practical, accessible lens—demonstrating how independent exploration, supported by Klook’s curated experiences, can make Japan approachable and enjoyable.

Ajay Pandey’s road-trip-driven format positions him among the first Indian creators to explore Japan extensively through self-driven travel, while Klook’s role as the enabler remains central throughout the journey.

A Visual-First, Platform-Agnostic Series

The collaboration spans long-form video content and short-form social storytelling, ensuring consistent engagement across platforms. While Ajay leads the narrative as the on-ground creator, Klook’s presence is integrated throughout the experience—highlighting activities, local experiences, and the ease of planning travel through the platform.

This balanced approach allows the content to resonate not just as influencer travel, but as a shared storytelling effort between a global travel brand and an Indian creator.

Setting a New Benchmark for Brand–Creator Travel Content

The Klook × Ajay Pandey Japan series reflects a larger shift in travel marketing—where creators don’t just promote destinations but discover them in real time, and brands act as facilitators of meaningful experiences rather than passive sponsors.

By focusing on roads, regions, and real moments, the collaboration showcases Japan as a destination that rewards curiosity, independence, and immersive travel—values that align strongly with both Klook and Ajay Pandey.