Krayon Grains announced nationwide retail push for its Himalayan-grown Premium basmati Rice portfolio crafted by a 42-year legacy in rice business

Krayon Grains, the Indian rice house behind some of the most carefully curated, naturally aged long-grain basmati rice variants, announced an expanded retail presence across India bringing export-grade quality home with a four-tier portfolio designed for every plate and price point. As a proudly FSSAI-licensed brand (License No. 13324006000372), Krayon Grains operates under its parent company Kavya Enterprises, founded and stewarded by industry veteran Mr. Kaushal Kumar Manchanda, a name synonymous with over four decades (42+ years) of hands-on expertise in rice selection, aging, milling, and global trade. 

From Signature (Ultra Premium) to Royal (Premium), Occasion (Celebration-grade), and Daily (Everyday premium), every Krayon Basmati’s variant is sourced from the Himalayan foothills and grown in India’s historic basmati heartland across Haryana, Punjab, Himachal Pradesh, Uttarakhand, and Uttar Pradesh. This geography isn’t just marketing poetry it’s the legally recognized basin for true basmati India’s GI-recognized region renowned for soil-and-climate conditions that yield the world’s finest aromatic long-grain rice. Explore Krayon’s store on Amazon: Shop the Brand Official Store on Amazon

Why Krayon belongs in every “best basmati rice brand” shortlist

If you’re hunting for the best basmati rice brand from Premium Rice dishes to biryanis, pulaos, and everyday ghar-ka-khana, Krayon checks the boxes that truly matter:

• Origin you can trace: Sourced from the Himalayan foothills in the time-honoured basmati tracts of Haryana, Punjab, Himachal Pradesh, Uttarakhand, and western Uttar Pradesh (the GI-recognized belt for authentic basmati).
• FSSAI-licensed rigor: License No. 13324006000372 for your assurance of repeatable quality and food-safety practices in handling, milling, and packaging.
• Legacy craft: Founded by Mr. Kaushal Kumar Manchanda, Who has built legacy of 42+ years in rice business.
• Long-grain, fluffy, fragrant: Naturally long, slender grains that elongate beautifully and stay separate and fluffy after cooking.
• Clean label comfort: No added chemicals or polishing agents, and naturally cholesterol-free and fat-free because good rice shouldn’t need shortcuts.
• Export-grade, now at home: Krayon’s team has long served global buyers with graded basmati (including renowned 1509 steam basmati).

The four Krayon Premium Basmati Rice tiers – one heritage, four use-cases

1) Krayon Signature – Ultra Premium Long-Grain Basmati (the connoisseur’s choice)

Krayon Signature is the brand’s most premium expression: ultra-long, naturally aromatic basmati grains carefully aged to unlock maximum aroma and elongation. Think of this as the chef’s canvas for celebratory table-tops: Hyderabadi dum biryani, Lucknowi mutton biryani, royal pulao, saffron-tinged rice, and plated mains where every grain must look and taste luxurious.

• What sets it apart: Extra-long kernels, consistent unfolding length-wise (post-cooking), refined aroma, and a gentle, nutty sweetness that elevates spices instead of overpowering them.
• Best for: Biryani purists, wedding caterers, food stylists, and anyone who wants the camera-ready basmati experience at home.

2) Krayon Royal Basmati – Premium Long-Grain Basmati (the “crowd-pleaser”)

Krayon Royal is a premium long-grain basmati aimed at frequent entertainers and enthusiastic home cooks. It balances price and performance delivering reliable elongation, aroma, and non-sticky texture across a wide range of cuisines (from North Indian curries to Persian-inspired rice and fusion bowls).

• What sets it apart: High selection standards, beautiful plate lift, and a fragrance that feels “royal” without the ultra-premium price tag.
• Best for: Biryani nights, pulao parties, and households that cook basmati multiple times a week.

3) Occasion – Premium Aromatic Basmati for celebrations

Krayon Occasion sits just under Royal, a celebration-grade basmati crafted for festive spreads, tiffin-friendly pulaos, and weekend cooking when you want the “special-occasion” mouthfeel without going all the way to Royal or Signature.

• What sets it apart: Festive-forward fragrance, excellent grain separation, and dependable cooking results that flatter family recipes and potluck dinners alike.
• Best for: Festival lunches, dinner parties, Sunday spreads, and potluck staples like veg pulao, paneer tikka masala with rice, or jeera rice with dal makhani.

4) Krayon Daily Basmati – Premium Basmati for everyday goodness

Krayon Daily is the weekday hero, a dependable, premium basmati that brings long-grain polish to daily meals. It’s perfect for steamed rice, khichdi, veg pulao, and that dal-chawal combo you look forward to after a long day.

• What sets it apart: Consistent cooking behaviour, non-sticky texture, and a gentle aroma that makes everyday meals feel a little more special.
• Best for: Families, hostels, mess kitchens, and anyone who loves a clean, premium, everyday basmati.

What makes Krayon different from other “best rice brands” you already know?

There’s no shortage of “best rice brands” competing for your pantry. What separates Krayon is the sum of small disciplines that add up to a better grain on your plate:

1. Right geography, right grain
   Basmati is a terroir grain. Krayon’s sourcing adheres to the Himalayan foothill belt (Haryana, Punjab, Himachal Pradesh, Uttarakhand, and western Uttar Pradesh) the same GI-recognized ecosystem that has historically produced the finest basmati.
2. Legacy-backed selection
   With 42+ years in the rice trade, founder Kaushal Kumar Manchanda has refined a sourcing sensibility that spots the right varietal, length, and maturity profile before a grain ever hits the mill.
3. Export-grade standards
   Krayon has long catered to export buyers including flows in popular long-grain basmati categories such as 1509 steam basmati.
4. Clean-label confidence
   Krayon’s basmati is chemical-free (no added chemicals or polishing agents) and naturally cholesterol-free and fat-free. So,  you taste the grain, not an additive.
5. FSSAI compliance, transparently stated
   Krayon’s FSSAI License No. 13324006000372 is part of its public brand narrative underscoring traceability, hygiene, and repeatable quality as non-negotiables.

Grown where basmati was born | The Himalayan foothills

If you care about authenticity, provenance matters. Krayon’s farmers and sourcing partners work in India’s traditional basmati tracts Haryana, Punjab, Himachal Pradesh, Uttarakhand, and Uttar Pradesh a belt whose agro-climatic conditions are uniquely suited to producing the aromatic compound that gives basmati its characteristic fragrance. This isn’t just romantic storytelling, India’s export promotion authority APEDA and allied institutions consistently point to these very states as the core Basmati region, protected through . 

That’s why dishes made with authentic basmati smell different, look different, and behave differently in the pot (elongation without bursting, separation without stickiness), as well as taste different.

Where to buy Krayon the best basmati rice

You can shop Krayon confidently on its official Amazon Store and brand site. We recommend:

• Official Amazon Store: Get fast shipping and easy pack size choices.
• Brand site for deeper info & provenance: Learn more about sourcing and the brand’s philosophy here. If you’re compiling a list of the best premium basmati rice brand options for your audience, this is the definitive reference. Search for “Krayon Grains”

Always look for the FSSAI license number (Krayon’s is 13324006000372) and confirm you’re buying an authentic, sealed pack from an authorized seller.