MoEngage Launches RCS as an Engagement Channel to Improve Customer Engagement Through Rich Messaging

Bengaluru, India, April, 15, 2025: – MoEngage, an industry-leading insights-led customer engagement platform, has launched native support for RCS for Business, which enables businesses to send rich and interactive messages to users through the native Messages application on Android and in select markets Apple devices. This native integration provides a seamless experience for marketers to leverage RCS’s advanced and interactive capabilities within the MoEngage platform.

 

Marketers can leverage rich single-card messages that contain verified branding,rich media, action-driven messaging and various actionable buttons (Link redirect, Click to call, Location, etc.) for enhanced campaign engagement. RCS as a channel offers measurable business metrics at every step, including read rates and clicks, allowing marketers to optimize performance with data-driven insights. RCS for business also provides the flexibility to revoke messages and utilize fallback options to other channels, including SMS, ensuring seamless communication and maximizing reach. This integration promises higher read and response rates, making it a powerful tool for driving impactful customer engagement.

 

With MoEngage – RCS integration: 

 

With MoEngage’s advanced AI-powered personalization and orchestration capabilities, deep segmentation and omnichannel prowess: 

 

• Retailers can drive direct sales with personalized product carousels, showcasing relevant product information and facilitating in-message purchases.
• Travel companies can optimize customer journeys through real-time updates, integrated booking functionalities, and interactive destination guides with embedded maps.
• Financial institutions can build trust with secure transaction alerts, personalized investment advice, and account statements delivered via verified RCS, minimizing fraud risks.
• E-commerce platforms can boost loyalty through real-time rich order confirmations with delivery tracking, personalized product recommendations, and post-purchase surveys, enhancing customer satisfaction.

“Consumers today want more interactive, engaging, and relevant communications from their favorite brands. Our partnership with Google RCS underscores our commitment to make brands more customer centric by enabling marketers to use modern channels to engage with their customers,” said Raviteja Dodda, CEO & Co-Founder of MoEngage.

 

“By integrating Google RCS, MoEngage empowers brands to deliver truly engaging and personalized experiences, enhancing customer loyalty and driving higher conversion rates,” said Sanjay Kupae, Head of Partnerships at MoEngage.

 

About MoEngage

 

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1,350+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is also recognized as a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, a Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation, and a Leader in G2 for Fall 2020 Grid® Reports for its solutions. MoEngage is also listed in G2’s Top 50 Best Marketing Products in the world for 2021.

 

For more information please contact:

Pooja Poddar Jain

Lead Communications @ MoEngage

Mobile: +91 9886748912