Dubai Mall Festival of Fashion kicks off with a strong start, featuring a masterclass by Dubai-based beauty entrepreneur and artist, Mohammad Hindash. The session drew a full house, with the Grand Atrium crowded with attendees eager to learn from one of the region’s most prominent beauty figures.
Hindash, who started his career as a painter before moving into the beauty industry, is known for his unique approach to makeup. This background in fine arts was a key theme of the session. He explained to the audience that he views makeup not just as a cosmetic application, but as a way to understand facial structure using light and shadow.
The session featured a specific challenge: Hindash had to complete a full makeup look on a model in just 30 minutes. Despite the short time limit, he worked with noticeable calm and precision. He used the time to demonstrate his signature techniques, focusing on natural skin and enhancing features rather than covering them up.
As he worked on the model, he engaged with the crowd, explaining his steps clearly. He highlighted the importance of blending and using products to lift the face. By the end of the 30 minutes, the transformation was complete and flawless. The session concluded with loud applause from the audience, marking a successful and energetic opening to the festival.
The Dubai Mall Festival of Fashion is a new two-day event aimed at positioning the mall as a global capital for style and creativity, not just shopping. Held on January 29 and 30, the festival transforms the Grand Atrium into a hub for the industry, featuring 12 exclusive masterclasses led by regional and international experts. In collaboration with the media platform Lana, the event offers a mix of educational sessions, brand activations, and runway shows. The festival will conclude with the Dubai Mall Global Fashion Awards at the Armani Hotel, celebrating key figures who have shaped the industry this year.
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