More Than Fashion: How Tusamo Is Creating a Multi-Category Lifestyle Empire

At just 22 years old, Atharva Rajesh Shinde is crafting more than just a fashion label — he’s laying the foundation for a full-fledged lifestyle empire. His brand, Tusamo, is one of the most exciting new entrants in the Indian design scene. What started as a fashion-forward brand focused on utility, minimalism, and futuristic aesthetics is now rapidly transforming into a multi-category global disruptor.

Tusamo’s evolution is not accidental — it’s intentional, strategic, and deeply rooted in Atharva’s vision to challenge the stale traditions of the luxury industry. “I didn’t just want to make clothes,” says Atharva. “I wanted to create a world people could live in, where design serves identity, purpose, and daily experience.”

From Style to Sensory Experiences

Tusamo launched with a strong fashion line that immediately set itself apart with clean lines, structured forms, and function-first clothing. But Atharva always knew fashion would be just the entry point. From day one, his long-term vision was to expand into spaces where design meets lifestyle — including home décor, luxury fragrances, accessories, and tech-integrated fashion.

Each Tusamo collection is more than a seasonal trend drop; it’s a statement of intent. Atharva envisions every product as an experience — whether it’s the texture of a garment, the scent of a future perfume, or the feeling a space evokes when decorated with Tusamo interiors. Every detail, every design is built with the same core DNA: elegance, efficiency, and emotional depth.

Building a Brand With Global Standards and Indian Soul

Although inspired by international minimalism and European design philosophies, Tusamo is proudly Indian in its origin. Atharva is not trying to mimic the West — he’s crafting a brand that can stand shoulder to shoulder with global luxury giants, while still resonating with the values and aesthetics of Indian culture.

He calls Tusamo “a response to the noise of trend cycles,” advocating for timeless utility over passing hype. This resonates strongly with a new generation of consumers — Gen Z and millennials — who are tired of excess and are seeking purpose-driven, multi-use products that feel personal.

By keeping design central and avoiding mass-market compromises, Tusamo maintains its integrity as a creative, curated, and future-focused brand.

The Bigger Vision: A Design Conglomerate in the Making

While many brands spend decades figuring out how to branch into new industries, Tusamo is already laying the groundwork. From forming early partnerships with interior designers and artists to exploring scent technology and wearable tech, the brand is positioning itself as a 21st-century design house — one that will lead across categories, not follow.

Atharva sees Tusamo not just as a business, but as a creative ecosystem. His approach is bold: bridge fashion with form, architecture with art, fragrance with memory. Already, some of India’s most stylish content creators and lifestyle influencers are taking notice — not just of the clothing, but the brand’s attitude, intention, and ambition.

Collaborations are underway with artists and engineers to explore smart fashion integrations and AI-powered personalization — moves that signal Tusamo’s willingness to stay ahead of the curve, both technologically and emotionally.

Intelligent, Inclusive, and Imaginative Luxury

What sets Tusamo apart is not just the product range, but the ideology behind it. Atharva believes luxury should be intelligent — designed to serve. It should be inclusive — designed to relate. And above all, it should be imaginative — designed to inspire.

“We’re creating not for categories, but for people,” he says. “Tusamo is not about fashion. It’s about living with intention — every item, every moment, every space.”

At 22, Atharva Rajesh Shinde is proving that age is no barrier to visionary thinking. He isn’t waiting for permission to change the industry — he’s already doing it.

And Tusamo? It’s more than fashion. It’s the future of how we live, feel, and express ourselves — beautifully and boldly.