Categories: Agency News

Parasbaug Launches: Urban Gardening Gets a Natural Upgrade

In a world increasingly defined by concrete skylines and fast-paced living, a quiet green revolution has begun. Parasbaug, an Indian-born brand committed to natural plant nourishment, has officially launched its full product range, promising to make chemical-free, nutrient-rich gardening accessible to urban households across India.

Launched at the renowned HGH India 2025 Expo in Mumbai, Parasbaug is now available nationwide on Amazon.in, making it easier than ever for plant lovers to get natural plant care solutions delivered right to their doorsteps.

A New Standard in Urban Gardening

With a product lineup of over 18 natural plant nutrition and care solutions, Parasbaug offers a refreshing alternative to chemical-heavy or imported gardening products. Whether you’re growing tulsi on a small balcony, managing a mini spinach patch, or nurturing succulents by your kitchen window, Parasbaug provides tailored solutions crafted for the unique needs of Indian urban gardeners.

“Just like we need wholesome nutrition to thrive, our plants deserve the same.”
— Dr. Pranavjeet Kaldate, Co-Founder

The Roots Behind Parasbaug

Founded by Dr. Pranavjeet Kaldate, a psychiatrist and wellness advocate, and Aniket More, a passionate entrepreneur and organic farming enthusiast, Parasbaug is driven by a shared philosophy: that healthy living starts from the soil up.

Frustrated by poor plant health, pest attacks, and ineffective products, the founders set out to create something better. Parasbaug was born to solve the real problems of Indian city gardeners with 100% natural, scientifically backed, and easy-to-use products.

“When you nurture plants, you nurture peace,”
— Aniket More, Co-Founder and Operations Lead

Mission and Vision

Mission: To make natural gardening simple, sustainable, and satisfying for every Indian home.
Vision: To build greener urban spaces and reconnect people with the joy of nurturing life.

“In today’s fast-paced urban life, a garden is not just a hobby—it’s therapy,”
— Dr. Kaldate

What Sets Parasbaug Apart

Parasbaug is more than just a brand—it’s a movement toward mindful, sustainable plant care. Here’s why it stands out:

100% Natural & Chemical-Free – No harsh fertilizers, just clean, safe nourishment for your plants, home, and environment.
Tailored for Urban Living – Compact, mess-free solutions that fit 6-inch balcony pots and tight indoor spaces.
Backed by Science – Formulated using agronomy research to enhance root health, pest resistance, and nutrient absorption.
Eco-Conscious Practices – Locally sourced ingredients, sustainable production, and eco-friendly packaging ensure the planet grows too.

Solving Real Gardening Problems

Parasbaug’s product range addresses the common challenges faced by everyday plant parents:

Mealy Vanish: A neem-based pest control that eliminates white bugs, aphids, and mites naturally.
Vermi Compost: Packed with microbes and enzymes for stronger roots and higher immunity.
Cow Manure: Odorless, organic matter that restores soil softness and fertility.
Plant Booster: A herbal growth enhancer that speeds up growth and improves leaf health.
Ready Pot Mix: A balanced potting mix that retains moisture while allowing air flow.
Neem Guard: A dual-action leaf mist that shines and protects.
Humic Acid: Boosts nutrient uptake at the root level for consistent plant growth.
Plant Saviour: A long-lasting organic pest repellent made with natural oils.

Industry Support & Nationwide Availability

The launch at HGH India Expo 2025 was supported by notable figures in e-commerce and home decor, including:

Mr. Srikanth K. N, Director – Category Management, Amazon India
Mr. Sidram Kaudki, Head – Home Decor & Soft Furnishing, Amazon India
Mr. Dnyaneshwar Limbapure, Strategic Advisor to Parasbaug

Their endorsement signals strong industry confidence in clean, homegrown brands like Parasbaug.

Parasbaug’s official retail partner, Amazon India, now delivers its full product range across the country.

For Every Plant Lover, Everywhere

Parasbaug is designed for the everyday gardener—whether you’re:

A first-time plant parent experimenting with pothos
A balcony farmer growing spinach and mint
A professional nurturing succulents at your desk
Or a home chef cultivating curry leaves and chilies

With Parasbaug, anyone—even in a 9th-floor apartment—can experience the therapeutic joy of gardening, naturally and confidently.

A Personal Promise from the Founders

“We wanted to create more than a product—we wanted to create a mindset. That plants don’t need chemicals to thrive, and gardening can be an act of mindfulness.”
— Dr. Kaldate

“Every formula has been tested in our own gardens. Every packet is a reflection of our care—for your plant, your home, and the planet.”
— Aniket More

Join the Green Movement

Parasbaug invites every gardener, from kids watering tulsi to seasoned green thumbs, to be part of a greener, cleaner India. Choose Parasbaug to nurture: