Prachand Entertainment leads India’s microdrama wave with 4 original shows this month.

Mumbai, 11 August 2025– Two years ago, the idea of watching a drama unfold vertically on a phone screen was still novel. Today, it’s an audience habit, and few have done more to make it so than Mumbai-based content house Prachand Entertainment.

 

The studio, founded by Alii Khan, was behind Let Us Live In, widely recognised as India’s first vertical web series. The romantic slice-of-life experiment became a social media hit, amassing over 2 million views on Instagram and paving the way for microdramas to be taken seriously as a storytelling format.

Now, the company is scaling up its output in a big way. August alone will see the release of four original microdrama series. Prachand Entertainment plans on releasing the four original shows on dedicated newer platforms instead of Instagram this time.

 

Two of these are directed by Sanchit Chadha, a long-time writer at the company making his directorial debut. 

 

The other two come from award-winning filmmaker Divith Shetty, who has been part of Prachand Entertainment’s core creative team since its inception. 

 

Across all four, Darshan Chauk, a digital media maverick, serves as executive producer, and Alii Khan serves as a producer.

 

While Viven Solanki looked after the concept development.

“Microdramas are no longer just experiments. Back in August 2024, we didn’t even know what the word ‘microdrama’ meant. We used to call Let Us Live Ina vertical series. But see how times change, the microdrama boom has paved the entry for a lot of distributors and a new way everyone can consume content. Who would have thought turning the camera 90 degrees could open a new world,” says Khan.

 

From Instagram reels to industry recognition
Let Us Live In, shot in just eight days and structured into 55 episodes, proved that short-form vertical dramas could attract loyal audiences and brand partnerships. Timezone came on board as a sponsor during the first season itself. Now they’re ramping up both quality and quantity of their outputs.

 

A model built for speed and scale
The company operates on an unusual structure for India’s entertainment industry: five dedicated verticals under one roof.

 

Prachand Scripts for writing and concept development.
Prachand Pixels for production and edit.
Prachand Echo for sound and music.
Prachand Maya for VFX and CGI.
Prachand Vivid for specialised colour grading.

 

This allows the team to go from script to edit in less than 15 days, enabling the release of up to three shows a month.

 

With its August lineup, Prachand Entertainment is signalling that its early bet on microdramas was more than a one-off success — it’s a format they intend to dominate.

 

“Vertical storytelling is only going to grow,” Khan says. “We want to be the studio that defines what it can be, and partner with bigger distributors to create an original slate for them in multiple languages.”

Find out more at Prachandentertainment.com