Radico Khaitan to Withdraw ‘Trikal’ Brand Name in Respect of Public Sentiments

Mumbai, India – Radico Khaitan, one of India’s leading IMFL (Indian Made Foreign Liquor) companies, has announced its decision to withdraw the recently launched brand name ‘Trikal’ following public concerns. The company has emphasized that this move is not merely a commercial decision but a reflection of its commitment to honoring the sentiments of the people of India.

The word ‘Trikal’ is derived from Sanskrit and signifies the confluence of the past, present, and future. The brand name was inspired by the intent to pay tribute to India’s rich heritage, culture, and craftsmanship. According to the company, the initiative aimed to present the eternal spirit of the nation to the world through the lens of Indian artisans and cultural legacy.

A spokesperson for Radico Khaitan stated,

“As one of India’s largest IMFL companies, we are deeply rooted in the values and ethos of our nation. We respect the emotions and cultural sentiments of our fellow countrymen. As a responsible and sensitive organization, we have decided—after careful consideration and internal discussions—to withdraw the brand name ‘Trikal’.”

Radico Khaitan reiterated its dedication to preserving and celebrating India’s cultural identity while maintaining its responsibility as a corporate citizen.

Disclaimer: This press release has been drafted and issued by Radico Khaitan Ltd. The content and views expressed are solely those of the company. We do not endorse or promote the consumption of alcohol. Alcohol consumption is injurious to health. Please drink responsibly and only if you are of legal drinking age in your country or state.