Categories: Agency News

Rethinking Pet Wellness from the Ground Up

One evening, during a routine walk with my kid Simba, I noticed his playmate missing. The reason was heartbreaking — severe arthritic pain had confined him indoors. Watching a once-active dog struggle to move sparked both concern and curiosity. I calibrated a human topical formula for canine use, and within days, his friend was back on his feet. This wasn’t coincidence; it revealed a serious gap in pet healthcare.

Most existing arthritis solutions for pets were oral — often slow to act, difficult to administer, and sometimes carrying unwanted side effects. What pet parents truly needed was a safe, targeted, and effective option. This insight led to Onopain, our herbal roll-on designed for fast, localized relief without compromising safety.

Another gap surfaced during India’s hot summers. Pet parents resorted to water sprays in an attempt to cool their pets, but these provided only momentary relief. That inspired CoolSim, a refreshing cooling mist formulated not only to lower surface temperature but also to provide antiseptic protection against microbes and insects.

The science behind the need is undeniable. Globally, osteoarthritis affects nearly 20% of dogs and up to 90% of senior cats. While Indian data is scarce, the reality is evident to every pet parent who has seen their companion struggle with mobility or summer heat stress. Our approach has always been to educate pet parents while allowing results to speak for themselves. This has helped us earn trust and build a loyal base of repeat buyers.

Looking ahead, we are extending this philosophy into a broader portfolio — functional accessories, neem-based grooming solutions, and scientifically backed supplements for joint, cognitive, digestive, and immune health. Each product is built on the principle that pet care should not just be reactive, but proactive, natural, and tailored to needs. 

At the heart of our journey lies a simple belief: prevention is as important as cure, and pets deserve the same standard of innovative, compassionate healthcare as humans do.

For more information visit here : https://www.instagram.com/reel/DNp9cvlRx3T/?igsh=ZmU3bGdidHA0dnVl

www.novacurronaturals.com

https://www.instagram.com/reel/DNp9cvlRx3T/?igsh=ZmU3bGdidHA0dnVl

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