Rhiti Sports partners with MOS Utility to digitally overhaul lottery industry

The partnership leverages MOS Utility Ltd1.92 lakh-agent network to promote transparency, digital transformation, and employment opportunities 

Goa Government and Rhiti Sports Launched India’s First Fully Tech-Based Online Lotterylast year – Great Goa Games (GGG)

New Delhi, 23 January 2025: Rhiti Sports, a leading name in innovation-driven initiatives, has announced a strategic partnership with MOS Utility Ltd, a fast-growing FinTech company listed in 2023, to redefine India’s lottery industry. 

This collaboration will leverage MOS Utility Ltd1.92 lakh-agent network to promote transparency, digital transformation, and employment opportunities in states permitting online lottery operations. 

Under this initiative, Rhiti Sports and MOS Utility Ltd will empower agents nationwide to facilitate the sale of online lotterytickets. The project aligns with the “Digital India” vision, promoting transparency and creating job opportunities across urban and rural areas. 

With the marketing license issued by the Directorate of Small Savings and Lotteries, Government of Goa, Great Goa Games (GGG) is set to become a trailblazer in India’s lottery industry, which currently operates largely on a paper ticket-based system prevalent in over 10 states in India. With online lottery streamlining processes through technology, Government of Goa has set a new standard in the $33 billion Indian lottery industry*.

Source: PehleIndia.com    

The new online system will be entirely paperless, leveraging cutting-edge technology to provide seamless opportunities for lottery enthusiasts across the country.By transitioning to a technology-first approach, the initiative will promote accountability and fairness, expanding access to secure and user-friendly digital lottery services.

About Arun Pandey

Arun Pandey, Chairman and Managing Director of Rhiti Group, has been a transformative force in the lottery industry. By integrating cutting-edge technology, he has revolutionized the sector, making it more accessible, transparent, and inclusive. Under his leadership, the lottery industry has unlocked new opportunities for growth, employment, and financial inclusion.

“At Rhiti Sports, our mission is to democratize opportunities through technology. Our collaboration with MOS Utility Ltd is set to revolutionize the Indian lottery industry. Together, we envision creating a transparent, inclusive, and technology-driven ecosystem that not only provides entertainment but also promotes societal and economic advancement by generating meaningful employment opportunities.

With the Goa government’s support, this initiative will thrive in the state, furthering its commitment to job creation and economic growth through innovation. This partnership transcends merely transforming the lotterysector; it is about empowering individuals and fostering inclusive growth across India” said Mr. Arun Pandey, Chairman and Managing Director of Rhiti Group.

A Catalyst for Employment and Financial Inclusion

MOS Utility Ltd experience in unified financial and payment solutions has made it a trusted partner in building financial inclusion. With a presence in 29 states and a network of 1.92 lakh agents, MOS Utility Ltd is poised to make a significant impact.

Commenting on the collaboration, Mr. Chirag Shah, Founder and Chairman of MOS Utility Ltd, said:
“Our MOS SevaKendras have always focused on empowering communities by providing easy access to essential services. Partnering with Rhiti Sports enables us to further our mission of driving financial inclusion and creating employment opportunities, while bringing transparency and innovation to the lottery sector. This collaboration underscores our commitment to bridging gaps and delivering transformative solutions to every corner of the nation.”

MOS Utility Ltd network of MOS SevaKendras continues to transform rural and semi-urban communities by bridging gaps in banking, insurance, and government schemes. Through this partnership, these Kendras will sell online lotterytickets, creating jobs and offering a transparent platform for consumers. The Goa government will play a key role in expanding this network within the state.

Empowering Communities Across India

The collaboration will provide opportunities for individuals, especially in rural and semi-urban areas, to become agents. By fostering local entrepreneurship, it will enhance financial independence while ensuring greater accountability in the lottery sector. Additionally, this partnership supports skill development, empowering agents to grow personally and professionally. The Goa government’s backing will ensure the successful implementation of this vision, positioning the state as a leader in digital lotteryservices.

Goa Government’s Support for Rhiti Sports’ Initiative

The Goa government has extended its full support to Rhiti Sports in its mission to transform the lotterysector. By providing a favourable regulatory environment, the government will collaborate with Rhiti Sports to ensure the smooth rollout of online lottery services. This partnership will generate substantial employment opportunities for local communities while aligning with best practices in transparency, accountability, and social welfare, positively impacting economy and society.

As the initiative progresses, Rhiti Sports and MOS Utility Ltd will promote responsible gaming practices and social causes through lottery proceeds, reinforcing the positive societal impact.

This partnership marks the beginning of a new chapter in India’s lottery sector, setting a benchmark for innovation, inclusivity, and societal impact. By creating employment opportunities, promoting financial inclusion, and ensuring transparency, this initiative will empower communities and contribute to India’s journey toward a digitally connected and economically inclusive future.