Samsung Introduces ‘Galaxy Forever’, a New Ownership Model to Make Flagship Smartphones More Accessible in India

Consumers can now own Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs

An industry-first no-questions-asked ‘Return, Retain or Upgrade’ flexibility after 12 months

Available on Samsung.com and across 1,500+ Samsung Experience Stores nationwide

GURUGRAM, India – March 19, 2026 – Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy Forever in India, introducing a new ownership model to make its flagship smartphones more accessible.

Designed to address the growing interest in the premium smartphone segment, the programme promises customers a 50% upfront discount against assured buyback after one year with a no-questions-asked-return policy powered by Samsung Care+. 

This enables customers to own a Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs via Credit Card or Samsung Finance+. Samsung Finance+ is designed to drive financial inclusion so that consumers can avail easy credit with minimal documentation and quick loan approvals.

After one year, customers who opted in through the Credit Card payment mode can return and get 50% assured buyback directly, or retain and pay the balance 50% through additional 12 no-cost EMIs.

Customers who opted for Samsung Finance+ just simply need to return and upgrade to the next Galaxy flagship smartphone. To retain the device, customers would be required to pay the balance 50% in the 13th month.

Galaxy Forever also includes Samsung Care+ (offering Accidental and Liquid Damage Protection with zero deductibles) worth INR 13,999 for 13 months, ensuring device protection and no-questions-asked-return promise from day one.

Galaxy Forever – Key details 

Eligible Devices: Galaxy S26 Ultra and Galaxy S26 Plus 

Programme Fee: INR 749.92/month for one year 

Assured Buyback: Get a 50% upfront discount with our no-questions-asked return promise 

Spread the Cost: Pay the balance 50% of the price in 12 no-cost EMIs with Credit Card 

Peace of Mind: Get Rs. 13,999 worth Samsung Care+ Accidental & Liquid Damage cover with zero deductibles for 13 months 

Flexibility: Return, retain or upgrade after 12 months 

Availability: Samsung.com and 1,500+ Samsung Experience Stores across India

Payment Methods: 

Samsung Finance+ (applicable on Samsung.com and in Samsung Experience Stores)

Credit Card – No-cost EMI (only applicable on Samsung.com)

“With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year. Galaxy Forever reflects our commitment to innovation—not only in technology but also in how users own and upgrade to the latest Galaxy devices,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing, Samsung India. 

Giving Consumers the Power of Choice 

Devices
Starting price
Interest-free EMIs – Device
Interest-free EMIs – Galaxy Forever programme fee
Monthly payable amount 
Galaxy S26 Ultra
INR 1,39,999
INR 5,833.29
INR 749.92
INR 6,583.21
Galaxy S26 Plus
INR 1,19,999
INR 4,999.96
INR 749.92
INR 5,749.88

Samsung has partnered with Servify and DMI Finance for seamless upgrades, returns, and automated settlement. Galaxy Forever is available on Samsung.com and across 1,500+ Samsung Experience Stores nationwide.

Empowering Corporates and Students 

Samsung has also extended Galaxy Forever to select corporate employees and students. Eligible users can access these exclusive ownership benefits through the Samsung Corporate+ and Student+ online stores, ensuring that India’s workforce and youth can stay at the cutting edge of the Galaxy ecosystem.