Sana Sultan Introduces ‘Gluella’: A Homegrown Beauty Innovation Prioritising Skin Safety for the New Generation

Digital sensation, actress, and trendsetter Sana Sultan widely celebrated as the Aala Girl has officially stepped into entrepreneurship with the launch of Gluella, a homegrown beauty brand created to address a silent yet widespread concern among young women: the damaging effects of low-quality beauty glues and double tapes on skin.

Known for her strong connection with Gen Z audiences, Sana has long observed how beauty shortcuts often come at the cost of skin health. From redness and irritation to long-term sensitivity, the use of harsh adhesives has become an overlooked issue in everyday fashion and beauty routines. Gluella is her answer to that problem—safe, skin-friendly adhesive solutions designed with care, comfort, and confidence in mind.

Speaking about the brand, Sana shared, “So many girls compromise their skin just to make a look work. I wanted to create something that protects their skin while still letting them express themselves freely. Gluella is made from real experiences and real needs.”

Crafted for Gen Z and millennials, Gluella blends functionality with mindfulness, offering gentle yet effective alternatives to unsafe products flooding the market. The brand reflects Sana’s belief that beauty should never be painful or damaging, but empowering and inclusive.

The launch also aligns with a defining phase in Sana Sultan’s career. Most recently, she garnered appreciation for her performance in the vertical drama episode Aashiq Arabpati”, part of the popular digital series KuttingS on ALTT, where she portrayed a layered character navigating emotional strength and vulnerability. The project further cemented her credibility as an actor willing to explore meaningful, contemporary narratives.

From social media icon to performer and now entrepreneur, Sana’s journey highlights her evolution into a multi-hyphenate creator who continues to resonate deeply with young audiences. With Gluella, she not only expands her professional footprint but also champions a larger conversation around conscious beauty and skin wellness.

As mindful beauty gains momentum, Gluella stands as a brand rooted in authenticity, innovation, and lived experience setting a new standard for skin-safe beauty solutions made by and for today’s generation.

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