Satviki Launches New Range of AAA Grade Unroasted Green Coffee for Mindful Living

Lucknow, September 2025 — Satviki, a wellness-focused Indian brand, announces the introduction of its 100% natural Green Coffee, crafted from AAA Grade unroasted Arabica beans. Available in beans and powder variants, and in 100g and 200g pack sizes, the new range is designed to meet the growing interest among consumers for natural, functional beverages.

Understanding Green Coffee

Green coffee is made from unroasted coffee beans, which are different from the roasted beans typically used for regular coffee. The unroasted form naturally preserves higher levels of chlorogenic acid and antioxidants. These compounds are being studied worldwide for their potential role in:

• Supporting metabolic activity

•  Helping maintain energy levels

• Contributing to overall wellness as part of a balanced lifestyle

As consumer preferences shift, green coffee has been gaining popularity among fitness-conscious individuals, young professionals seeking healthier alternatives, and urban households looking for everyday wellness beverages.

Crafted with AAA Grade Arabica Beans

Satviki Green Coffee uses AAA Grade Arabica beans, selected for their size, appearance, and uniformity. Within the coffee industry, AAA is one of the recognized grading standards, generally associated with carefully processed and well-sorted beans. By choosing this quality, Satviki reinforces its focus on purity, consistency, and mindful sourcing — ensuring every pack delivers a clean, natural experience.

The Satviki Philosophy

The word Satviki is derived from the Sanskrit term Satvik, which reflects purity, balance, and harmony. Staying true to this philosophy, the brand’s goal is to encourage everyday wellness through products that are natural, minimally processed, and simple to integrate into modern life.

                                  Shweta Rai

“At Satviki, we want to offer products that support mindful living in small, everyday ways,” said Sweta Ray and Shweta Rai, Founders of Satviki. “Green coffee is a gentle step in that direction — a beverage that stays close to its natural form and resonates with those seeking balance in their daily choices.”

Festive Launch During Flipkart’s Big Billion Days

As part of its launch campaign, Satviki Green Coffee will be available with festive discounts during Flipkart’s Big Billion Days (BBD) sale. This initiative is designed to introduce the product to a wider audience at one of India’s biggest online shopping events, giving health-conscious consumers the opportunity to experience Satviki at attractive price points.

Early Customer Response

Though the brand is still in its early stages and not yet very active on social media, the customer response to Satviki Green Coffee has been very encouraging in a short span of time. Consumers who have tried the product are appreciating its natural quality, clean taste, and versatility in daily use.

This strong organic feedback has given the brand confidence to scale further and expand its distribution. For Satviki, it reflects the power of a product-first approach, where authentic quality creates its own traction.

A Call for Support

Based in Lucknow, Satviki is building its journey step by step, with a clear focus on authenticity and consumer trust. As a young brand, Satviki believes that real growth comes from the community of customers who try, believe, and share their experiences.

 

                                                                 Sweta Ray

“We are grateful for the love we’ve received so far, but this is just the beginning. Aap bhi try kijiye aur brand ko support dijiye — aapka ek chhota sa step hamare liye bahut badi himmat hai,” added Sweta Ray and Shweta Rai, Founders of Satviki.

Future Roadmap

Satviki’s vision goes beyond a single product launch. In the coming years, the brand plans to:

•  Expand its product portfolio into seeds, nutritional blends, and herbal teas, all aligned with its philosophy of purity and balance.

•  Broaden its distribution — currently available online and soon on quick-commerce platforms like Blinkit and BigBasket, Satviki also aims to enter offline modern trade and general trade outlets to reach a larger consumer base across India.

This two-pronged approach reflects the brand’s ambition to become a trusted name in the wellness category.

About Satviki

Satviki is a digitally-native Indian wellness brand offering natural, authentic, and thoughtfully crafted products. With a growing range spanning green coffee, seeds, and wellness blends, Satviki is guided by the principles of balance and simplicity. Its mission is to make everyday wellness easy to adopt, without compromising on quality or authenticity.

The introduction of Satviki Green Coffee marks another step in the brand’s journey to provide mindful options for modern Indian consumers.

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