Singapore Memories® Brings the Fragrance of Heritage to Life: A Premium Perfume Souvenir Brand Inspired by Native Orchids and National Nostalgia

Let Singapore Memories be the fragrance of your next gift, the story of your journey, and a memory that lingers.

Singapore, [July 14 2025] – Singapore Memories® is redefining souvenir culture with its luxurious range of perfumes inspired by the rich biodiversity, cultural heritage, and elegance of Singapore. Best known for reviving the iconic Singapore Girl® fragrance, the brand is capturing hearts with its unique olfactory storytelling—bottling the essence of the island nation through the rare and therapeutic native orchids of Singapore.

At the intersection of research, history, and creativity, Singapore Memories stands apart as a fragrance house rooted in botanical science and cultural reverence. Its founders have spent over a decade researching the aromatic and medicinal properties of Asian orchids, culminating in a line of perfumes that are both sensorially indulgent and culturally meaningful.

“We believe scent is storytelling,” says Rafida Parveen, Brand Marketing Manager. “Every perfume we create is a tribute—to the botanists, to our heritage, and to the orchids that grow in the heart of Singapore’s rainforests.” Says the founder, Ms Prachi Saini Garg

Bringing History to Your Senses

Singapore Memories honors legendary figures like Sir Stamford Raffles, William Farquhar, Henry Ridley, and the visionaries of Singapore’s National Orchid Garden. From the discovery of the Vanda Miss Joaquim to the scientific breakthroughs in orchid-based skincare, these pioneers laid the foundation for the brand’s botanical research and legacy.

The signature collection includes:

• Singapore Girl® – A revival of the beloved 1960s perfume, blending lotus, water-lily, citrus, and teakwood. A tribute to modern femininity and national elegance.
• Peranakan Oud – A unisex fragrance marrying jasmine sambac, oud, and cardamom; inspired by heritage craftsmanship and cultural sophistication.
• Raffles Heritage – A masculine scent infused with cedarwood and vetiver, evoking colonial charm and modern refinement.
• Reves de Singapour – An artistic floral unisex blend, ideal for dreamers, travelers, and collectors alike.

Each fragrance is a luxury souvenir—evoking nostalgia, pride, and a deep connection to Singapore’s natural and cultural identity.

More Than Perfume: A Sensory Journey

Beyond scent, Singapore Memories is committed to innovation in aromatherapy and cosmetic science. Their future vision includes integrating their orchid-based products into high-end hospitality offerings, partnering with hotels and resorts to extend Singapore’s floral legacy across Asia and the world and also creating a full lifestyle brand called “Singapore Girl”

A Premium Gifting Brand with Global Appeal

Perfect for tourists, corporate gifting, VIP clients, and resellers, Singapore Memories positions itself at the intersection of heritage, luxury, and tourism. Available in key locations across Singapore—including malls, museums, and airports—the brand has become a top choice for culturally rich, made-in-Singapore souvenirs.

For media features, collaborations, or retail opportunities:

Contact:
Rafida Parveen
Brand Marketing Manager
📧 pr@singapore-memories.com
🌐 www.singapore-memories.com
📷 Instagram | @SingaporeMemories
📘 Facebook | @SingaporeMemories