Categories: Agency News

Sparsh Masala Signs Prabhudeva as Brand Ambassador; Chicken Kabab Masala Emerges as Fast-Selling Star Product.

Sparsh Masala, the family-led spice brand known for its tagline ‘Touch of Purity’, has taken a bold new step in its growth journey by signing Indian cinema icon Prabhudeva as its official brand ambassador. This collaboration marks a major milestone in the brand’s evolution, reinforcing its commitment to purity, quality, and cultural resonance.

 

Founded in 2006 by Mr. Shivakumariah, a former Army officer, and Mrs. Sneha Shivakumar, Sparsh Masala has grown from a modest home venture into a trusted household name across South India. Today, under the dynamic leadership of Deeksha S Kumar, who joined the business at just 22 and now serves as Managing Director, the brand is scaling new heights in both innovation and customer trust.

 

As part of its refreshed marketing drive, Sparsh Masala has seen an explosive demand for its Chicken Kabab Masala, which has quickly become the brand’s fastest-selling product. With its perfect blend of spices and authentic flavour profile, it’s winning over home cooks and foodies alike. Many customers now associate the product with restaurant-style taste brought right into their kitchens.
 

“We’ve always believed in delivering more than just spices we deliver memories, trust, and tradition,” says Deeksha. “Having Prabhudeva on board is a proud moment for our family and our team. He perfectly embodies the spirit of Sparsh grounded, pure, and loved by all.”

 

The brand’s production facility is designed and maintained to meet the highest global standards in cleanliness, hygiene, and operational efficiency. This commitment to quality and safety is reflected in Sparsh Masala’s achievement of both FSSC 22000 and USFDA certifications, globally recognized benchmarks that validate the brand’s adherence to international food safety and manufacturing protocols. These certifications are a testament to Sparsh’s unwavering focus on delivering products that are not only flavourful but also safe and pure.

 

With a rapidly growing customer base, strong celebrity endorsements, and a vision for pan-India growth, Sparsh Masala continues to strike the perfect balance between legacy and modernity, bringing spice to both meals and moments.

Published by

Recent Posts

World Champion Boxer Announces Retirement at Age 36

Image Name: Kell Brook retires from boxing Image Credit: The Times & The Sunday Times…

8 months ago

ABC expands ‘The View’ with new series ‘The Weekend View

Image Name: The Weekend View Set Image Credit: Deadline ABC, yet another age-old legacy, has…

8 months ago

Biden Cancels Italy Trip to Meet Pope Due to LA Wildfires

Image Name: Joe Biden With Pope Francis Image Credit: MSN It seems that a twist…

8 months ago

Justin Trudeau Resigns as Canada’s Prime Minister

Image Name: Canada PM Trudeau Image Credit: The Hindu In a surprising announcement, the Prime…

8 months ago

It’s Official: Selena Gomez Is in Her Bridal Style Era

Image Name: Selena Gomez Is in Her Bridal Style Image Credit: MSN Selena Gomez steps…

8 months ago

John Cena kicks off WWE farewell tour by announcing his first match

Image Name: John Cena to enter 2025 Royal Rumble Image Credit: USA Today WWE superstar…

8 months ago