The pioneer of Organic in India, Organic India, joins hands with the legend of India and a global icon, Sachin Tendulkar

Bangalore, 19^th May, 2025 – Organic India has been delighting consumers for over 25 years with its authentic organic products. The Organic India brand is widely recognized as a pioneer in offering organic products in India, including the launch of Tulsi Green Tea and a unique assortment of herbal infusions featuring exotic ingredients like Hibiscus and Chamomile, as well as supplements made with real, whole herbs. 

Organic India sources high-quality ingredients directly from thousands of farmers, creating a positive impact on both their livelihoods and the planet through eco-friendly farming practices.  

In 2024, the brand was acquired by Tata Consumer Products (TCPL) to strengthen its health and wellness portfolio. This acquisition is expected to significantly expand Organic India’s distribution by leveraging TCPL’s extensive retail footprint across India and globally.

Organic India has now partnered with legendary cricketer Sachin Tendulkar, a global icon known for his dedication, authenticity, and consistency in a career spanning over 25 years. His determination to excellence and integrity mirrors with the brand’s unwavering commitment to deliver high-quality, trusted, organic products. With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love, and reinforce its position as a pioneer and one of the most trusted organic brands in the country.  

Organic India focuses on sustainable living with a wide range of offerings in Herbal Supplements, Tea & Infusions, and Organic Packaged Foods in the health and wellness space.

Please find below the link to the Instagram post: https://www.instagram.com/p/DJ0q282S-tC/

About Tata Consumer Products Limited:

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 17,618 Crs with operations in India and International markets.

For more information on the Company, please visit our website www.tataconsumer.com