Wagh Bakri unveils its finest tea ‘WB Royale’ at World Food India 2025

New Delhi: The Wagh Bakri Tea Group, one of India’s most trusted tea brands, unveiled Wagh Bakri Royale, its finest tea yet, at World Food India (WFI) 2025, the flagship global food and beverage event organised by the Ministry of Food Processing Industries. 

Shri C. Murugan, (IAS), Deputy Chairperson of the Tea Board of India, unveiled Wagh Bakri Royale in the presence of a host of dignitaries. 

“Wagh Bakri Royale is also a tribute to the plantations and every individual shoulder to the wheel that ensures that the high-quality flag of Assam Teas keeps flying high. We set out with the sincere hope that our premium offering will touch the lives of those working in the gardens and consumers alike.”

Sanjay Singal, CEO of Wagh Bakri Tea Group, highlighted the significance of introducing the brand’s most premium tea at WFI.  

“World Food India provides an unmatched forum to present India’s finest produce to a global audience. Wagh Bakri Royale is crafted for discerning tea connoisseurs and reflects our commitment to elevating the tea-drinking experience while honouring the craftsmanship and heritage behind every cup. It was launched in Gujarat in August and has received an overwhelming response. We are now set to make Wagh Bakri Royale available on leading e-commerce and quick-commerce platforms across top metros and mini-metros,” he said.

Crafted from 100% handpicked leaves sourced from the finest Assam tea gardens, Wagh Bakri Royale is a luxurious blend of high-grown long leaves and robust CTC teas. It stands apart for its superior taste, unmatched strength, and refined character, and represents the pinnacle of taste and quality from Wagh Bakri’s 130-year legacy.

In addition to Royale, Wagh Bakri is showcasing its latest product range at WFI 2025, including refreshed packaging for global markets and innovative vending solutions. Wagh Bakri also unveiled its new corporate identity and its vision for the future at the event.

Now in its fourth edition, World Food India has emerged as a premier event in the global food and beverage industry. The platform celebrates India’s rich culinary legacy while attracting global partnerships and investment into the fast-growing food processing sector.

About Wagh Bakri Tea Group:

Established in 1892, the Wagh Bakri Tea Group is one of India’s most popular tea companies, synonymous with quality, trust, and tradition. Founded with a vision to bring high-quality tea, the company has grown into a leading packaged tea brand. Today, Wagh Bakri stands as one of India’s largest packaged tea companies, with an annual turnover of Rs. 2,000 crore and distribution of over 50 million kilograms of tea. The brand reaches lakhs of households through its strong retail presence and continues to enjoy a loyal consumer base across India and in international markets.

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Wagh Bakri Tea Group

Ashav Jadawala: ashav.jadawala@wbtea.com  

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