Frozen 2 is officially in the works. Will it be theatrical or straight to video? Will it contain a hit song that becomes woven into the cultural DNA of a generation? Does it even matter, because we already know that this movie in any form will rake in eleventy billion dollars?
“Frozen” generated nearly $1.3 billion at the box office and has become a merchandising juggernaut, breaking sales records on homevideo and at Disney’s stores.
Outside of a Broadway show and the animated short “Frozen Fever, “Disney has kept its “Frozen” sequel plans quiet until now.
“Frozen Fever,” which reunites the toon’s characters and song writers, will unspool in front of Disney’s live-action adaptation of “Cinderella,” out in theaters this weekend.
“We enjoyed making ‘Frozen Fever’ so much and being back in that world with those characters,” Lasseter said. “Jennifer Lee and Chris Buck have come up with a great idea for a sequel and you will be hearing a lot more about it and we’re taking you back to Arendelle. We are so excited about that.”
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