Xley aims to revolutionize brand-creator collaborations, empowering smaller businesses and streamlining influencer marketing across India, MENA, and Australia
New Delhi, May 14, 2025 – Xley, the AI and ML-powered global creator marketplace under Mad Group, has unveiled an ambitious expansion strategy aimed at achieving an Annual Recurring Revenue (ARR) of $100 million by 2027. With this expansion, Xley aims to become the largest active influencer network across India, the Middle East and North Africa (MENA), and Australia.
The platform, built to simplify, optimize, and elevate brand-creator collaborations, sits alongside Mad Influence and Creators United under Mad Group’s umbrella. By combining cutting-edge automation, creator data, and market intelligence, Xley is on a mission to democratize influencer marketing at scale.
“What Tally is for accountants, we aspire to make Xley for marketers. Our mission is to empower small and medium businesses to market with the sophistication and reach of Fortune 500 companies. We are a creator-first company, and we always will be. With access to a network of over 200 million creators across platforms like YouTube, Instagram, and TikTok, our platform levels the playing field. We’re also embedding Emotional Intelligence (EI) into our AI systems, enabling brands to craft campaigns that not only perform but genuinely connect with people,” said Gautam Madhavan, Founder and CEO of Xley.
Xley’s platform stands out with its Advanced Audience Insights, Extensive Creator Discovery Tools, and End-to-End Campaign Management — built to reduce manual operations by up to 80%. With creator access in over 54 languages, 10,000+ cities, and 150+ countries, it enables brands to launch data-backed influencer campaigns with unmatched efficiency and precision.
To further accelerate its growth, Xley is preparing to raise its next funding round, aimed at fueling its aggressive international expansion and technological innovation roadmap.
About Xley
Xley is a next-generation AI and ML-powered creator marketplace built for brands and marketers. Designed to simplify brand-creator partnerships, Xley helps businesses discover, manage, and optimize influencer campaigns with precision and speed. It operates as part of Mad Group, alongside Mad Influence, one of India’s leading influencer marketing agencies, and Creators United, Asia’s largest creator-led festival.
