Gurgaon, India – January 20, 2026: Hybrid’s contextual advertising solution VOX recently brought two 2 new features: Shoppable Ads, VOX Conversations, and 3D Effects to the Indian market. These additions aim to transform the very landscape of ads into highly personalised, attention-first, interactive experiences.
In a time where users still battle with banner fatigue, intrusive and irrelevant advertising, the need for highly innovative ads that drive meaningful engagement is more pertinent than ever. VOX’s new offerings aim to disrupt the way users experience ads by creating highly personalized and relevant creatives that align with the user’s buying journey, while boosting interest and purchase intent.
Turning impressions into real interactions with VOX Conversation
VOX Conversation is a chatbot-based, AI-powered, highly intuitive feature that is directly embedded within in-image and in-content creatives. Users can engage directly with the brand within the ad by asking for product recommendations, specific details, FAQ. The ad then provides customized and instant responses based on the user’s query.
It is highly effective in retaining user interest, boosting engagement and time spent within the ad, with a maximum click-through rate of 2.5%, based on the campaign strategy and spends.
Seamless AI-Powered Commerce with Shoppable Ads
The innovation driving Shoppable Ads is the powerful combination of VOX’s proprietary technology, Semantica 360 and Computer Vision. This AI-based system provides a deep, comprehensive understanding of all publisher content—analyzing text, keywords, and in-image objects—to establish context.
As a Feed-based feature, Shoppable Ads automatically selects and integrates visually and thematically relevant products from the client’s catalog into the ad. It can even offer users products that are visually similar to items placed in the editorial image.
The core benefit is efficiency; brands can run only one creative and automatically advertise hundreds of products, ensuring maximum relevance while also displaying curated collections, recipes, and style ideas contextual to the user’s on-page experience.
Boosting Engagement with High-Impact Creatives That Capture Attention
VOX takes ad creatives a step further with its new 3D Effects feature that creates captivating, animated experiences that extend beyond the physical boundaries of the ad image. Leveraging powerful visual effects, this feature is ideal for capturing user attention and increasing time spent on the creative.
Early performance indicators show that using 3D Effects in the ad significantly boost CTRs to over 2%.
“VOX Conversation, Shoppable Ads and the 3D Effects feature are built to disrupt the way users experience ads,” said Gandharv Sachdeva, Country Head, Hybrid India. “We are not in the business of just showing ads, we’re here to push the norm and bring highly relevant, contextual, and personalized brand experiences that drive interest, engagement, and conversions,” he continued.
About Hybrid
Hybrid is a global ad tech ecosystem empowering brands and agencies with advanced solutions for buying and optimizing digital advertising campaigns. Backed by over 14 years of technology innovation, Hybrid’s proprietary AI and ML algorithms offer comprehensive programmatic ad buying and non-cookie-based contextual targeting capabilities.
The company delivers customized, performance-driven solutions through its Hybrid Platform, a full-stack DSP featuring integrated tools for ad creation, launch, optimization, and reporting, along with products like Hybrid Places, Hybrid Triggers, TV Sync, and OTT/CTV. Complementing this, VOX, Hybrid’s AI-driven contextual advertising solution with innovative, eye-catching formats and effects enables privacy-friendly, cookie-free targeting across channels to drive greater campaign relevance and effectiveness.
Media contact:
Beulah Pereira
Marketing Manager, India
Hybrid INSEA
