Bien-être Consulting has partnered with Yuvraj Singh Centres of Excellence (YSCE) to offer a unique opportunity for brands: an exclusive seven-day cricket camp, The Global Pitch UAE, taking place at the Sharjah Cricket Stadium, U.A.E., from 14th to 20th April 2026, led by Yuvraj Singh himself. The camp is designed to deliver visibility, credibility, and a powerful sports association in one platform.
The high-impact skill set training programme will be personally led by Yuvraj Singh, one of India’s most celebrated cricketers and a global sports icon. The camp brings together over 100 young athletes from more than 10 countries, offering brands a rare opportunity to associate with the YSCE ecosystem in an accessible and high-visibility format.
Positioning the initiative as an “opportunity with impact,” Bien-être Consulting emphasized that the camp is ideal for brands seeking a strong sports fan connect—but may not have the budget to engage a Tier-1 celebrity as a standalone brand ambassador, partner a team in a league, or sponsor a league itself, like the IPL or other large sports IP at a Global level.
“This collaboration unlocks an exciting, cost-effective gateway for brands to establish a strong, authentic foothold in the cricketing world—with a purpose, as we have huge plans to promote Women Cricketers,” said Sheetal Kharka, Founder & Principal Consultant, Bien-être Consulting.
“Over 100 participants from more than 10 countries will converge at this elite camp, amplifying global reach and impact. With Yuvraj Singh personally leading the sessions, brands gain unparalleled visibility and credibility in a dynamic, high-energy environment—and an opportunity to be in proximity to the legend himself, which is a golden opportunity for any brand and brand owners. We will also be adding a new start-up concept that will bring a refreshing change, enabling start-up brands to engage in branding at a global scale and engage with sports fans.”
As part of the partnership mandate, Bien-être Consulting will drive all outreach, brand conversations, and sponsorship alignment for the programme. Interested brands can explore opportunities across visibility, engagement, on-ground presence, co-branded placements, and athlete interaction touchpoints. To explore further, visit the Yuvraj Singh Centres of Excellence at https://ysce.in/ and Bien-être Consulting website at https://bienetreconsulting.com/
For more information on the branding opportunity with Yuvraj Singh—The Global Pitch UAE, partners can reach out to [email protected], WhatsApp: +91 9820154340, or visit https://bienetreconsulting.com/
About Bien-être Consulting Bien-être Consulting is a full-fledged business consulting firm that believes organizations don’t scale because of systems alone—but scale because of clarity in vision and leaders who are willing to evolve. Not your typical grey-suit consultants who walk into a room with corporate jargon and rigid frameworks, Bien-être Consulting steps in with something far more powerful: mindset, motivation, and meaningful partnerships with vision to drive missions and revenues.
