How Gurpreet Kaur and Her Son Guneet Singh Created Baisara to Honour Every Powerful Personality
Mother’s Day Special Story
In a world chasing trends and virality, Baisara stands as a quiet rebellion – a silver jewellery brand that celebrates authenticity, inner strength, and timeless grace. Born from the bond between Gurpreet Kaur and her son Guneet Singh, Baisara is not just a brand – it’s a tribute to every individual who carries their story with pride.
A Name Rooted in Legacy
The word Baisara draws inspiration from the royal heritage of Rajasthan – where grace, strength, and dignity weren’t just admired, they were lived. In many North Indian traditions, “Bai” is a title of reverence for women of noble spirit.
“It’s not about crowns. It’s about character,” says Guneet Singh, co-founder and director. “We wanted to build a brand that honours people not just for how they look – but for who they are.”
Jewellery with Meaning
Offering handcrafted fine silver jewellery, Baisara designs are minimalist yet memorable – from delicate daily-wear rings to heirloom-inspired statement pieces. Each piece is rooted in intentionality, created to honour the person wearing it.
Gurpreet Kaur, the brand’s co-creator, brings her intuitive sense of timeless elegance to every collection. “Jewellery should feel like it belongs to you,” she shares. “Not to trends. But to your story.”
A Collection That Captured Hearts
This year, Baisara launched its signature Mother’s Day collection: “FOREVER HER.” Designed as an ode to the everyday and extraordinary women in our lives, the collection received a heartfelt response from customers across India.
From daughters gifting their mothers something meaningful, to sons choosing jewellery as a symbol of gratitude, the collection became more than a launch – it became a movement of remembrance, honour, and emotion.
“The way people connected with Forever Her – it reminded us why we started Baisara in the first place,” says Guneet. “To make jewellery that speaks – quietly but powerfully.”
Checkout the collection at https://www.baisara.com/collections/forever-her-mothers-day-special
A Story of Two Generations, One Purpose
Together, Gurpreet and Guneet have created more than a label. They’ve built a brand experience – from elegant packaging to emotionally resonant campaigns – that reflects sincerity, heritage, and a new kind of luxury.
While Gurpreet ensures that every piece is wearable and meaningful, Guneet brings it to life with strong visual storytelling, strategic branding, and a deep sense of purpose.
This Mother’s Day, A Universal Tribute
As Baisara continues to grow, its core remains unchanged: honouring the grace within.
“If you have your own grace, your own light, your own story – you are Baisara.”
This Mother’s Day, the brand invites everyone to celebrate not just mothers, but the spirit of strength, softness, and self-expression that lives in all of us.
Instagram: @baisarajewellery
Website: www.baisara.com
