CMF, the sub-brand of London-based technology company Nothing, announced that its debut smartphone, CMF Phone 1, with its unique adaptable design, is being manufactured in India. With this move, the company aims to harness the rich manufacturing ecosystem of the country while investing in the local economy, fostering technological innovation within the country and creating job opportunities. This underscores the brand’s recognition of India as a key market in its global strategy and alignment with the “Make in India” initiative.
This move by Nothing also exemplifies their dedication to delivering high-quality, locally-produced products that cater to the unique preferences and needs of the Indian market and their expertise in locally manufacturing such a unique adaptable design.
CMF Phone 1 prioritises functionality and individuality. Users can easily swap out the phone’s back covers for different colours or materials, or attach various accessories to meet their daily needs, giving them unparalleled customisation options. This enhanced level of personalisation ensures that CMF Phone 1 can adapt to any user’s lifestyle and preferences. CMF Phone 1, equipped with the MediaTek Dimensity 7300 5G processor, boasts a 50 MP Sony rear camera and a vibrant 6.67” Super AMOLED display with adaptive 120Hz refresh rate.
CMF Phone 1 is available in two models: the 6GB RAM + 128GB storage variant priced at ₹15,999 and the 8GB RAM + 128GB storage variant at ₹17,999. All products will be available to purchase on Flipkart, Croma, Vijay Sales and other partners, with open sales commencing on July 12 at 12 noon.
Day 1 Sale Day offer will allow customers to avail special bank offers – customers will be able to buy the CMF Phone 1 6GB + 128GB variant for ₹14,999 and the 8GB + 128GB variant for ₹16,999.
