New Delhi, April 28, 2025 – In a market where Chef-run brands and over 100 homegrown women-led players are redefining entrepreneurship, Chef Gauri’s premium confectionery décor brand, Confect, stands out as India’s only and leading player in the cake decorating industry.
Now, Confect is poised for a remarkable expansion in 2025 with several exciting developments across retail, product innovation, and global outreach.
1. Expanding into B2B Supermarkets:
In a strategic move to strengthen its retail presence, Confect is entering the B2B supermarket space by partnering with LOTS Wholesale Solutions in NCR.
This step marks the brand’s foray into a wider commercial network, directly reaching bakers, cafés, restaurants, and bulk buyers.
2. Quick Commerce Collaborations:
Building on its already strong presence on quick commerce platforms, Confect will further expand its range on Swiggy Instamart and BigBasket, ensuring that premium cake decorating essentials are more accessible than ever to consumers across India’s fastest-growing delivery platforms.
3. Launching an India-Focused Line:
Recognizing the unique needs of Indian bakers, Confect will soon launch a specialized range made for India.
This lineup will feature premixes, DIY baking kits, natural food colors, and essential baking ingredients like sugars and leavening agents, offering both professionals and home bakers superior-quality, easy-to-use solutions.
4. Pioneering Vegan & Sustainable Offerings:
In a major industry-first, Confect is set to become India’s first 100% plant-based cake decorating company, tapping into the rapidly growing demand for vegan, natural, and sustainable food ingredients.
This move reinforces Confect’s commitment to innovation, health, and conscious consumption.
5. International Market Expansion: Europe and Beyond
Confect is set to expand into key global markets, with Germany leading its European entry and the UAE strengthening its Middle East presence.
This marks an important milestone in establishing Confect as a premium Indian export brand in the food décor segment.
6. Strategic Retail Growth in the US:
In a landmark move, Confect is preparing to enter Walmart in the United States later this year, making it one of the first Indian cake decorating brands to achieve shelf space in a major American retail giant.
7. Building a Pan-India Distribution Network:
On the domestic front, Confect is aggressively building a strong distributor network across India, with special focus on Tier 2 and Tier 3 cities.
The goal: to nurture a new generation of bakers and empower creativity across every corner of the country.
Commenting on the brand’s future plans, Chef Gauri said, “Confect was born to revolutionize the way India looks at cake décor and baking. As we grow, our focus remains on innovation, sustainability, and accessibility. From quick commerce to Walmart shelves, from urban metros to emerging cities — we’re excited to make premium decorating essentials a household name across the world.”
With these ambitious steps, Confect continues to cement its position as a global leader in cake decorating innovation, proudly carrying India’s creative culinary spirit to the world.
