Have you ever looked at a pet care product and noticed some Bollywood lyrics next to the ingredients? It might sound surprising, but there’s a fun reason behind it. This clever touch by Fur Ball Story is making pet care both informative and exciting. With its unique “#GaaneSeHoga campaign”, the brand is on a mission to empower pet parents to make informed decisions about the products they use for their furry companions.
The idea was simple but impactful, they paired key ingredients with catchy Bollywood lyrics to see whether anyone is even reading the label. Result? They ended up surprising all those pet parents who were actually reading the list of ingredients. Through this small activity, Fur Ball Story made understanding product labels fun and memorable. They wanted the pet parents to not only read the labels of products that they are purchasing for themselves but also for their pets. After all, pets can’t speak for themselves, so it’s our duty to make the best choices for their health and happiness.
This creative approach takes inspiration from Food Pharmer’s “Read the Label” campaign, which has transformed how Indians view FMCG products. Just as Food Pharmer encourages consumers to dive into the details of what they eat, Fur Ball Story wants pet parents to feel confident and informed about the care they provide to their pets.
Fur Ball Story started back in 2016 with the purpose of acquainting the Indian audience with the concept of pet therapy. Gradually, when they began facing hurdles as pet parents, their focus shifted to resolving them and adding the services to their own portfolio for all pet parents to enjoy. When they lost one of their therapy dogs due to a faulty medicine, they set out on the journey to develop reliable, standardized & licensed healthcare products for pets. The team worked tirelessly to create solutions that meet the unique needs of pets while ensuring they are safe and natural. Today, Fur Ball Story offers over 35 products, including Ayurvedic medicines, cosmetics, oral supplements, and food toppers. These products help treat common issues like joint pain, hairfall, skin problems, high body temperature, digestion troubles, and more while also promoting overall well-being.
Fur Ball Story’s #GaaneSeHoga campaign is more than just a creative idea, it’s a heartfelt initiative born from personal experience. The campaign throws light on the importance of reading the ingredient list, nutritive value & benefits on the labels of pet care products by just adding some Bollywood song lyrics right next to them. This thoughtful approach encourages pet parents to pay attention to what they’re giving to their pets and how it will impact their health.
Beyond just offering products, Fur Ball Story provides pet parents with knowledge and personalized guidance through their Knowledge Hub. Backed by experienced veterinarians and health experts, the brand ensures that caring for pets is as stress-free as possible. Just like Food Pharmer revolutionized how consumers think about the products they use, Fur Ball Story is creating a movement to make pet care more transparent and empowering.
Fur Ball Story is more than a brand- it’s a movement for better pet care. Whether you’re addressing a health issue or simply looking to keep your furry friend in the best shape possible and prolong his life, Fur Ball Story has the answers. With high-quality products, a focus on education, and a commitment to transparency, it’s transforming pet care in India.
–Animesh Katiyar,
(Co-Founder, Fur Ball Story)
