Homixo, a new direct-to-consumer (D2C) home and kitchen solutions brand, officially launches today, driven by a deeply personal mission to redefine India’s role in the global design landscape. More than just a collection of products, Homixo is the embodiment of a belief held by its founder, Harshit: that Indian design can inspire the world, that world-class quality can be cultivated at home, and that a brand can be both profoundly beautiful and truly purposeful.
Founded in 2024, Homixo emerges from the industrial heartland of Rajkot, Gujarat, where Harshit was raised. His vision was forged from a lifetime of witnessing India’s immense manufacturing potential and a desire to channel this strength into a lifestyle brand that reflects the nation’s innate talent, meticulous craftsmanship, and forward-thinking vision.
A Brand Rooted in Belief, Not Just Business
For founder Harshit, Homixo is not just a business venture; it’s a personal manifesto. It stands as a testament to the idea that a company can be built on principles of peace, simplicity, and meaningful living.
“Growing up in Rajkot, I was immersed in the spirit of Indian industry. I saw the capability, the skill, and the passion,” says Harshit. “But I felt a calling to do more than just produce. I didn’t want to just start another company. I wanted to create something that stood for a calmer, more intentional way of life—and to prove it could be achieved authentically, the Indian way.”
This guiding principle is the soul of Homixo. It challenges the notion that premium design and quality are concepts that must be imported, advocating instead for a future where Indian brands are sought after globally for their unique perspective and unwavering standards.
The Aura Collection: Philosophy Made Tangible
The first tangible expression of this belief is Homixo’s debut Aura Collection. This curated line of home and kitchen essentials is a masterclass in functional minimalism, designed to appeal to the aesthetic sensibilities of both modern Indian homes and discerning global audiences.
The collection is meticulously crafted to:
- Enhance Daily Routines: Each product, from utensil holders to countertop organizers, is designed with ergonomic precision and intuitive functionality, transforming mundane tasks into mindful moments.
- Reduce Clutter, Promote Calm: By combining clean lines, smart design, and multi-use functionality, the Aura Collection helps create a serene and organized living environment—the very essence of Homixo’s ‘Conscious Living’ philosophy.
- Embody Sustainability: A commitment to the planet is woven into the brand’s DNA. Products are made using durable, eco-conscious materials designed for longevity, reducing waste and promoting a culture of thoughtful consumption.
Championing India as a Hub of Design-Led Innovation
For Harshit, Homixo’s goals extend far beyond commerce. The brand is positioned as a pioneer in a larger movement to establish India as a global hub of design innovation. It’s about shifting perceptions and building a new narrative.
“For too long, the story has been about our manufacturing strength. It’s time to tell the story of our design strength,” Harshit emphasizes. “Homixo is proof that we can create, design, and build products right here in India that are not just good enough for the world, but desired by the world. It’s about instilling confidence in our own creative potential.”
As Homixo grows, Harshit envisions it becoming a powerful symbol of India’s evolving identity—one that is confident, relentlessly quality-focused, and ready for the future. It’s a quiet revolution, one thoughtfully designed product at a time.
Availability: Experience the Homixo philosophy by exploring the Aura Collection, available now.
- Shop the Official Store: www.homixo.in
- Also Available on Amazon India: https://www.amazon.in/stores/Homixo/page/45B4B763-B7A4-441E-8DBC-AA643F1E27E1?lp_asin=B0F9PSXVZC&ref_=cm_sw_r_ud_ast_store_ZRP87F9N4E9NV9W2SN9V&store_ref=bl_ast_dp_brandLogo_sto
About Homixo: Homixo is an Indian D2C brand founded in 2024 by Harshit, offering mindfully designed home and kitchen essentials. Built on a philosophy of ‘Conscious Living,’ Homixo combines minimalist aesthetics, functional design, and sustainable practices to create products that promote calm and simplicity in daily life. The brand is on a mission to showcase Indian craftsmanship and design innovation to a global audience.
