Revora, Goa:In a market where ultra-high-net-worth individuals increasingly value time, access, and discretion over traditional displays of wealth, INDULGE GLOBAL has quietly built a premium concierge-led business catering to elites across India, London, Dubai, and Singapore.
Founded by Karan and Advita, the company currently services over 400 members through an annual membership model priced at ₹4 lakh, positioning itself in the high-end segment of global concierge services.
Speaking to us at Indulge House in Revora, Goa, co-founder Advita said the business was built around solving high-context, time-sensitive problems rather than offering transactional luxury.
“Luxury today is not about what you own, but how effortlessly your life is managed. Our members come to us because they trust us with moments that matter—often at very short notice,” she said.
From Concept to Scalable Service
The idea for INDULGE originated with co-founder Karan, with Advita joining him after an initial professional connection on LinkedIn. The founders began building the platform during the COVID-19 period while based in Goa—a phase that proved instrumental in shaping the company’s operational model.
“Covid gave us the time to think deeply about service design and scale. Goa became our natural headquarters, not just because of location, but because it allowed us to build a stable, people-first operation,” Advita explained.
INDULGE today operates on a 24/7, shift-based service model, reflecting the global nature of its clientele. Notably, the company employs a workforce largely sourced from local Goan talent, a strategic decision that aligns operational efficiency with community integration.
A Concierge Business Built on Edge Cases
Unlike conventional concierge firms, INDULGE has differentiated itself by responding to highly specific and emotionally nuanced requests—often where standard service providers fall short.
Advita cited examples ranging from executing a last-minute anniversary surprise for a member travelling overseas, to fulfilling a request for a specific beverage—Diet Coke—delivered to a remote mountainous location.
“These are not large transactions, but they are high-trust moments. Our business is built on consistently delivering in such situations,” she noted.
Indulge House: Asset-Backed Brand Extension
At the centre of INDULGE’s ecosystem is Indulge House, Goa’s first luxury glamping retreat, which functions as both a hospitality asset and a brand anchor. The property offers architecturally distinct dome- and igloo-style accommodations alongside lifestyle infrastructure including pickleball and paddle courts, a forest-facing swimming pool, Zen-inspired co-working spaces, an Ayurvedic bar, and curated social areas.
“Indulge House was designed to reflect our philosophy—high comfort, low friction, and an environment where both guests and employees feel at ease,” Advita said.
The property also serves as a cultural and experiential touchpoint for members, reinforcing brand loyalty beyond the core concierge service.
Membership-Led Revenue Model
While Indulge House is open to general travellers, INDULGE members receive enhanced benefits including complimentary stays, access to curated events, preferential pricing at the property’s food and beverage outlets, and the ability to host private gatherings.
The ₹4 lakh annual membership forms the backbone of the company’s revenue model, providing predictable cash flows and long-term client engagement.
Expanding the Ecosystem: Concierge and Commerce
Beyond hospitality, Indulge Concierge remains the company’s primary service vertical, offering bespoke travel planning, private event execution, exclusive access, and personal assistance through a global partner network.
The company has also launched Indulge Shop, a curated luxury commerce platform focusing on fine jewellery, watches, fashion accessories, home décor, and limited-edition collectibles. True to the brand’s ethos, the platform emphasises authenticated sourcing, discretion, and personalised procurement over volume sales.
Positioned for Global Luxury Consumption
As affluent consumers increasingly seek lifestyle management over asset accumulation, INDULGE GLOBAL sits at the intersection of service, hospitality, and curated commerce.
“We don’t aim to be loud. Our focus is consistency, discretion, and long-term trust. That’s what sustains a business like ours,” Advita concluded.
With its headquarters in Goa and a client base spanning global financial and cultural capitals, INDULGE GLOBAL represents a new-age Indian luxury services company—exporting high-touch, relationship-driven concierge expertise to an international market.
