Mumbai, February 24, 2025 – Kérastase, India’s premier luxury hair care brand, proudly unveiled the much-anticipated New Elixir Ultime at an exclusive launch event in Mumbai.
The iconic oil-in-serum formula in a refillable bottle combines innovation & sustainability for lasting luxury. The glamorous event was an immersion of beauty and art, featuring Bollywood’s style icon and Kérastase’s Spokesperson in India, Sonam Kapoor.
As an unrivaled leader in Luxury Hair Care in India, Kérastase has a presence in 750 salons across more than 60 cities and is also present on Nykaa, Amazon and its own DTC e-boutique Kerastase.in. At the heart of Kérastase’s philosophy is the promise of #youdarewecare, which reflects its commitment to excellence in hair care.
Since its inception in 1964, Kérastase has represented a journey beyond mere hair care products and services. The New Elixir Ultime is more than a luxury product—it embodies the perfect blend of elegance, efficacy, and sustainability. Infused with the rare Wild French Camellia, known for its extraordinary softening, illuminating, and nourishing properties, the New Elixir Ultime inspires a transformative experience, promising 2X shinier hair*, 96 hours of anti-frizz action* (basis instrumental tests), and enhanced softness and hydration.
“I believe strongly in investing in good products and in self-care. When it comes to my hair care, nothing compares to Kérastase. The New Elixir Ultime not only delivers incredible results – shine, manageability, but also stands firm in its commitment to sustainability. It perfectly aligns with my values of beauty, innovation, and responsibility.”– remarked Actress, Sonam Kapoor
“At Kérastase, we lead the way when it comes to luxury haircare and innovations.” asserted Anjali Pai, General Manager at Kérastase India. She went on to emphasize, “The New Elixir Ultime hair oil-in-serum embodies this philosophy—it provides unparalleled shine and nourishment, all within eco-conscious packaging. We are excited to bring this iconic product to our customers in India, as we redefine beauty through the perfect blend of science and sustainability.”
A Commitment to Sustainability
The New Elixir Ultime is the ultimate solution for achieving, frizz-free, high-shine hair, exemplifying Kérastase’s unwavering commitment to sustainability. With packaging crafted from 95% recycled glass* and a refill bottle made from 30% recycled plastic*, this product represents a bold stride in minimizing environmental impact while ensuring exceptional performance.
*except the pump, the label, and colorants/additives
Key Features of the New Elixir Ultime:
– Achieve 2X Shinier Hair*
– Enjoy 96 Hours of Unmatched Anti-Frizz Protection*
– Experience Enhanced Softness & Hydration
– Confidently Protect Your Hair from Heat up to 230°C*
– Effectively Prevent Split Ends
– Versatile Use: Perfect as a heat protectant, pre-cleanse treatment, styling product, or finishing touch.
(Basis instrumental tests)
A Sensory Experience: The Fragrance of Elixir Ultime
Elevating the haircare experience, the exquisite fragrance of Elixir Ultime is expertly crafted by the renowned perfumer Nicolas Beaulieu. It opens with vibrant notes of mandarin, freesia, and violet leaves, transitions seamlessly into the rich depths of heliotrope and cedarwood and concludes with grounding base notes of sandalwood and musk. This captivating, long-lasting scent transports you directly to the essence of French elegance.
Kérastase: Redefining Luxury Haircare:
Kérastase is leading the way in luxury haircare with the launch of the New Elixir Ultime. This remarkable product not only delivers outstanding results but also transforms the self-care experience, all while demonstrating our unwavering commitment to sustainability.
Join us in celebrating the future of luxury haircare—where innovation boldly intersects with responsibility, and beauty is seamlessly intertwined with sustainability.
About Kérastase:
As a pioneer in luxury haircare, Kérastase continues to innovate in hair care, offering high-performance products that blend science and luxury. With the launch of the New Elixir Ultime, Kérastase reaffirms its position as the ultimate choice for those who seek exceptional results, unparalleled indulgence, and sustainability.
Stay tuned and experience the new era of luxury haircare with Kérastase’s Elixir Ultime.
For more information, visit www.kerastase.in
For media inquiries, please contact:
Ruchi Nayak: [email protected]
Soumya Rozario: [email protected]
