New Delhi: In their latest trends report for the home appliances market, Techmagnate, the leading digital marketing agency for the eCommerce industry, has analyzed pan-India online searches to help businesses understand changing customer behavior and position themselves for growth.
The report also includes a list of the top brands that dominate online searches and hold the highest share of voice
This new report can help home appliance brands and retailers understand changing consumer needs, identify revenue and growth opportunities, and become industry leaders.
Commenting on the latest findings in the home appliances industry, Techmagnate CEO Sarvesh Bagla said, “From a zoomed out perspective, while we can see that the demand for certain products changes year on year, the general trend is that more and more people across the country search for a wide variety of products online.”
Although the agency frequently publishes trend reports for various business verticals, the Home Appliances Search Trends Report is the first such report published for the ecommerce industry.
Home Appliances Market Trends Report: Key Highlights
- The overall Search Volume of home appliance related keywords has grown by 18.41% in FY’24
- Blue Star has demonstrated greater than 30% yearly growth in brand search volumes. While Voltas, Crompton, and Haier have demonstrated yearly growth higher than 20%.
- Air Conditioner is the most searched product with 26.36% market share amongst all white goods. Search volumes for this product increased by 28% in FY’24.
- Delhi remains the top city in terms of home appliance searches, with a slight growth of 7% and a market share of 24%
- Searches for products using the word ‘online’ have declined by 9.58%, in the last year. At the same time, near-me searches have increased by 22.83% during the same period. This indicates that more customers could be looking to complete their appliance purchases offline, even if their research might be done online.
Download the Home Appliances Search Trends Report to learn about all the trends in the healthcare industry.
About Techmagnate
Techmagnate is India’s leading digital marketing agency, providing comprehensive services for the ecommerce industry. The agency specializes in working with the largest brands in the ecommerce vertical to help them dominate their verticals and drive business outcomes through a strong online presence. Techmagnate is widely recognised for leveraging advanced marketing technology and data analytics to develop and execute successful digital marketing campaigns.
