Raja Usmani, founder and producer at Usmani’s Production, is making a significant impact in the Bollywood casting industry. Starting his career as a singer, Raja shifted gears to pursue casting, ultimately creating Usmani’s Production as a platform dedicated to helping new talents break into Bollywood and the modeling world. His company, now one of India’s leading casting agencies, has developed a network of over 3000 female models and consistently launches the careers of approximately 10 fresh faces each year.
Usmani’s Production recently revealed its latest venture: launching model and actress Alisha Shaikh on prominent platforms. Alisha’s debut will mark an exciting addition to the company’s achievements, as she steps into the spotlight guided by Raja’s expertise. This upcoming launch highlights Usmani’s Production’s ongoing mission to empower and elevate emerging talent in Bollywood.
Alongside this high-profile debut, Usmani’s Production is also preparing for the release of India’s Guilty Secret 1984, a new film that promises to further establish Raja as a creative force in the entertainment industry. Raja’s journey from aspiring singer to casting visionary and young film producer exemplifies his deep commitment to Bollywood and his unique ability to uncover and showcase new talent.
As Raja Usmani continues to redefine casting in Bollywood, Alisha Shaikh’s forthcoming launch is set to be another milestone in the company’s legacy, inspiring the next generation of artists aiming to make their mark on the big stage.
