By Calcure Technologies Private Limited
Founder & CEO: Shuvam
New Delhi, 23 June 2025 — In India, personal finance is often treated like a private burden — not a shared conversation. But a groundbreaking platform is set to change that. RYYT, a new social finance network launched by Calcure Technologies Private Limited, is making it easier than ever to talk honestly about money — without fear, shame, or judgment.
Breaking the Silence, Building a Movement
Whether it’s confusion around debt, hesitation to start investing, or uncertainty about savings, many Indians feel they can’t speak openly about their financial lives. RYYT is changing that by offering something truly unique: India’s first anonymous peer support money platform.
“Most fintech tools assume people already know where to start,” says Shuvam, the founder of RYYT. “But real financial empowerment begins with honest conversation. We built RYYT to be that safe starting point.”
Unlike traditional apps that focus solely on tools, RYYT blends financial news, real money stories, and peer discussions — all within an anonymous, supportive digital environment.
Why RYYT Is Different
This is not just another fintech startup in India. RYYT is the first platform where users can:
●Anonymously share their financial struggles and journeys
●Learn from lived experiences instead of generic advice
●Participate in community-led support discussions
●Use a gamified referral and engagement system powered by RYYT Coins
●Receive personalized financial content based on behavior and interests
This approach aligns with the growing demand for money and mental wellness platforms, especially among India’s younger, urban population.
A Startup Built from Struggle, Fueled by Purpose
Founded in February 2025, RYYT was quickly selected for incubation by Afthonia Labs, one of India’s leading fintech accelerators. Its rapid rise was further cemented when the platform received DPIIT certification, recognizing it as a startup with innovation, scalability, and national impact.
Founder Shuvam, who started with no capital and no safety net, built RYYT from the ground up. “I wasn’t from the startup world. But I had lived the problem. That’s what gave me the courage to solve it,” he explains.
With a distributed team across India and a mission rooted in lived experience, RYYT has grown into a promising space for financial empowerment in India — not just for users with knowledge, but for those still learning.
Looking Ahead: Launching in July 2025
RYYT is currently in beta, with early access open to users ahead of its official launch in July. The goal is to onboard the first 25,000 users through a referral-based model, reinforcing the power of community in financial growth.
Initial testers report a significant emotional shift: feeling seen, supported, and heard. For many, RYYT is the first place they’ve ever talked openly about money.
A Call for Change
The platform’s larger vision is clear — to become India’s most trusted, inclusive, and emotionally intelligent space for financial learning and support. From college students and freelancers to young professionals and first-time earners, RYYT is a tool, a community, and a cause.
To be part of this revolution in how India talks about finance, visit www.ryyt.in and sign up for early access.
RYYT: At a Glance
●India’s first anonymous social finance network
●Founded by Shuvam under Calcure Technologies Pvt. Ltd.
●Incubated by Afthonia Labs, a leader in fintech acceleration
●DPIIT certified startup with nationwide recognition
●Blending technology, psychology, and community to create real change
Visit:www.ryyt.in
Follow the journey: LinkedIn – RYYT
